Campaigns

The campaign tools give you a framework for communicating with customers using your data. You can send personalized messages to specific customer segments, or directly change the layout and content of your website to match their individual needs.

Access campaigns

To access the campaign tools, click Campaigns in the left navigation menu.

Campaigns section highlighted in the left navigation menu — Access campaign tools from the Campaigns section in the left navigation menu.

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Important
Inactive campaigns are automatically archived after 30 days. They move from the live view to the archived view in the campaign list. They aren't deleted.

Available campaign tools

Tool	What it does	When to use it
Email campaigns	Create and send personalized emails using a visual editor or HTML	Target audiences with relevant email content.
Experiments	Make visual changes to your website without IT support	Test and adjust page content independentl
In-app personalization	Display personalized banners, messages, and content blocks within your app	Target customers with personalized in-app content, including recommendations
RCS campaigns	Send rich, interactive messages using the RCS channel	Deliver engaging branded messages to customers on supported devices
Recommendations	Use AI to analyze customer behavior and surface relevant products	Show personalized product recommendations to each customer
Scenarios	Build automated communication and data flows using a drag-and-drop editor	Custom automated workflows across channels
SMS and MMS campaigns	Design, schedule, and send personalized messages	Reach customers directly, promote products, or trigger messages based on behavior
Surveys	Build forms with custom questions and answer options	Collect customer feedback
Weblayers	Display personalized banners on your website	Surface customer-specific information at the right moment.
WhatsApp campaigns	Send conversational messages and notifications via WhatsApp	Reach customers on their preferred messaging platform with personalized content

Manage files across campaigns

For guidance on managing files across your campaigns—such as images for email campaigns or GIFs for MMS—see the File management article.