Campaigns

The Bloomreach Engagement campaign tools are an excellent framework for communication with customers. They allow you to utilize your data to target specific subgroups of customers. Be it by sending customized messages or directly changing the layout or content of your webpage to cater to their individual needs.

The campaign tools can be found by clicking on the Campaigns section located on the menu in the Bloomreach Engagement web application.

By clicking on the button highlighted in red the Campaigns menu will appear.By clicking on the button highlighted in red the Campaigns menu will appear.

By clicking on the button highlighted in red the Campaigns menu will appear.

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Please note that every inactive campaign is automatically archived after 30 days. This only means they will be moved from the "live" view to "archived" in the list of campaigns.

Campaign tools currently available at Bloomreach Engagement

Tool

What does the tool do?

When can it be useful?

1. Scenarios

Create customized scenarios using drag and drop approach.

To create custom automated communication.

2. Weblayers

Displays personalized banners on your website.

Highlight customer-specific pieces of information.

3. Experiments

Allows you to make visual changes to your website.

Adjusting page contents without needing IT resources.

4. Email Campaigns

Create and Send personalized emails in a visual editor or with traditional HTML.

Target your audience during a campaign with relevant emails.

5. Surveys

Create forms with custom questions and answer options.

Obtain feedback from customers.

6. Recommendations

Analyze customer behavior using artificial intelligence methods.

Display personalized, relevant products for your customers.


What´s next?

To find out more about specific campaign tools, please visit their dedicated page in the subsections.

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