What to Expect From This Use Case

This Next-Day Delivery Countdown Banner use case drives business growth by incentivizing customers with a next-day delivery option, increasing the urgency of the order and the likelihood of immediate purchase. It also bolsters customer interaction, Product Page Conversion, Average Order Value, and Overall RPV, making it an effective up-selling tool.

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Tip

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Use Case Items

With this use case, you’ll get a:

• Ready-to-use next-day delivery countdown banner
• Pre-defined evaluation dashboard

How to deploy the Use Case

After downloading the use case, follow these steps:

Step 1: Meet the Requirements

Verify if the data in your project meets the requirements. Follow this step-by-step setup guide in case of problems.

Step 2: Understand the Use Case Logic

The banner hinges on a strategy of urgency. It's triggered when a customer begins their online shopping journey. The Use Case's logic aims to prim customers to make a quick purchase by projecting the urgency of next-day delivery through a top-of-the-page banner.

The use case first detects the 'trigger', usually the customer's visit to the site. From this point, there are no wait nodes or conditions; instead, the countdown banner is instantly displayed, highlighting the urgency of the next-day delivery offer.

In terms of adjustments, several use case items can be tweaked to run this use case more effectively. These include the design and copy of the banner, the countdown time for next-day delivery, and the timing when this web layer is shown.

If you want to completely change the use case logic, you could adjust the trigger event, include wait nodes and conditions, or modify the action from showing a web layer to sending an email. This use case's functionality allows for such customization to maximize the effectiveness of your campaigns.

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Tip

The logic of this use case is built on best practices and only requires adjustments if you want to further customize the use case. Get instant value by launching this campaign in just a few clicks.

However, we highly recommend you adjust the use case design and copy to fit your business needs.

Step 3: Adjust the Use Case

Now that you understand the use case logic, you can set up the use case according to your preference.

3.1 Banner Settings

If you decide to customize the banner logic, follow this detailed guide to make the adjustments.

3.2 Design & Copy

Customize the banner visuals and copy to align with your company's brand identity. See banner tooltips ℹ️ in case of uncertainty.

Otherwise, you can go through this guide for more information.

3.3 A/B test

A/B test the use case to better understand the banner performance and revenue generated.

This use case's A/B test traffic distribution is set to variant A at 80 % and the control group at 20 %. We recommend keeping this distribution as it brings quick and statistically significant results.

Learn more about the dos and don'ts when modifying your A/B tests in this guide.

Step 4: Test and Run the Use Case

When you are done adjusting the use case, we recommend to always test the use case before deployment. When testing, double-check if the use case design, copy, and settings work as preferred.

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Warning

You should only deploy a use case after testing. Testing prevents sending unfinished or imperfect campaigns to your customer base.

Run the use case once the testing is over. When you open the banner, click the Start button in the upper right corner to launch the campaign.

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Congratulations!

If you got here, you have successfully deployed this use case.

Step 5: Evaluate the Results

Remember to run the use case for a few days to see the impact.

After this initial period, use the prebuilt and ready-to-use evaluation dashboard specifically included in this use case to measure and analyze relevant data.

To evaluate, open the evaluation dashboard, enter the banner's name (e.g. Next-Day Delivery Countdown Banner), set the attribution window for revenue in hours (e.g. 24) and click the Refresh button in the upper right corner to see the results.

If you encounter any problems, read this article for insights on evaluating your campaign.

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Tip

Don’t forget to regularly check campaign results so you can optimize the use case for better performance.

Additional resources

Learn how to enhance and optimize the banner performance with different tips and tricks from Bloomreach experts.