Conversion Dashboard
What to Expect From This Use Case
Tip
Visit our microsite to read more about this and other use cases developed by a team of Bloomreach experts.
Use Case Items
With this use case, you’ll get a:
- Pre-defined evaluation dashboard
How to deploy the Use Case
After downloading the use case, follow these steps:
Step 1: Meet the Requirements
Verify if the data in your project meets the requirements. Follow this step-by-step setup guide in case of problems.
Step 2: Understand the Use Case Logic
A conversion dashboard is an easy tool for understanding conversion data, from session start to purchase. It provides you with insight into how sources of traffic, devices, or countries influence conversion rates and gives you greater control over your data.
Direct access to the conversion data enables you to optimize your conversion rates using real-time insights. This helps drive product page conversion, increase overall RPV, and improve business performance.
Conversion Dashboard shows the purchase funnel, split across devices, and session conversion by traffic source. Through the reports and data available in this dashboard, marketers get an insight into the conversion data through several lenses. Firstly, they will be able to understand roughly how successful they are in converting their clients from session starts to purchase. Secondly, they can narrow this data by looking at traffic sources, device types, and the country of origin.
Using this use case, you can optimize your campaigns and marketing strategies to drive conversion rates and focus on the groups currently performing the best.
Tip
Follow asset desctiptions in use case setup to deploy the use case.
Adjust the reports and assets
Go through the assets below and make the necessary adjustments:
- [ACVD] Device - event segmentation, session_start divided by device. Check if all the devices tracked in your project are covered within the categories. Do not hesitate to create a new segment if needed.
- [ACVD] Purchase target [from sesion_start] - all metrics and reports in the Website performance block are working with a purchase event defined as ‘purchase_status’ equals ‘success’ and attribution window 60 minutes from session_start. If the naming conventions in your project are different, please adjust them accordingly. You can also change the attribution window there.
- [ACVD] Target purchase status - all other funnels and reports use the purchase status 'success'. If the naming conventions in your project are different, please adjust them accordingly.
Step 3: Test the Dashboard
After setting up the dashboard, go through the numbers and check if they might correspond to the reality of your project. Observe the interdependence of some of the reports as well.
Tip
Check the evaluation dashboard regularly to spot any need for improvements as soon as possible.
Updated 4 days ago