Conversion Dashboard

What to Expect From This Use Case

This dashboard monitors the main conversion touchpoints such as website browsing until purchase, checkout process, and repetitive purchase. Therefore, it helps you to identify where to focus the attention of your business.



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Use Case Items

With this use case, you’ll get a:

  • Pre-defined evaluation dashboard

How to deploy the Use Case

After downloading the use case, follow these steps:

Step 1: Meet the Requirements

Verify if the data in your project meets the requirements. Follow this step-by-step setup guide in case of problems.

Step 2: Understand the Use Case Logic

A conversion dashboard is an easy tool for understanding conversion data from session start to purchase.

Direct access to the conversion data enables you to optimize your conversion rates using real-time insights. This helps drive product page conversion, increase overall RPV, and improve business performance.

Conversion Dashboard shows the purchase funnel, split across devices, and session conversion by traffic source. Through the reports and data available in this dashboard, marketers get an insight into the conversion data through several lenses. Firstly, you will be able to understand roughly how successful they are in converting your clients from session starts to purchase. Secondly, you can narrow this data by looking at traffic sources, device types, and the country of origin. Overall, this dashboard gives you greater control over your data.

Using this use case, you can optimize your campaigns and marketing strategies to drive conversion rates and focus on the groups currently performing the best.



Follow asset desctiptions in use case setup to deploy the use case.

Adjust the reports and assets

Go through the assets below and make the necessary adjustments:

  • [ACVD] Device - event segmentation, session_start divided by device. Check if all the devices tracked in your project are covered within the categories. Do not hesitate to create a new segment if needed.
  • [ACVD] Purchase target [from sesion_start] - all metrics and reports in the Website performance block are working with a purchase event defined as ‘purchase_status’ equals ‘success’ and attribution window 60 minutes from session_start. If the naming conventions in your project are different, please adjust them accordingly. You can also change the attribution window there.
  • [ACVD] Target purchase status - all other funnels and reports use the purchase status 'success'. If the naming conventions in your project are different, please adjust them accordingly.

After setting up the dashboard, go through the numbers and check if they correspond to the reality of your project. Observe the interconnection of some of the reports as well.



Don’t forget to regularly check the results so you can optimize the use case for better performance.