The Bloomreach Engagement campaign tools are an excellent framework for communication with customers. They allow you to utilize your data to target specific subgroups of customers. Be it by sending customized messages or directly changing the layout or content of your webpage to cater to their individual needs.

If you would like to learn about Campaigns in more detail, check out our article!

Scenarios

Campaign Calendar

Weblayers

Experiments

Email Campaigns

SMS Campaigns

In-App Messages

Surveys

Product Recommendations

Initiatives

Contextual Personalization

Contextual personalization selects the best option — variant in scenario node, email variant, or weblayer variant — from a predefined list to show to your customer and achieve your targets.