Sinch SMS/MMS
Sinch SMS is integration for sending SMS messages to your customers. You can find it in Integrations > + Add new integration.
Watch this short introductory video about this feature.
Sinch SMS integration will be set up by our SMS specialist. To integrate, contact your CSM or your technical consultant.
Integration
During the integration, you will need to fill out three things:
- Service Plan ID
- API token
- Endpoint region
Service Plan ID will be provided by Sinch. Each service plan comes with a rate limit (based on your Bloomreach Engagement contract) and gets its own message queue (messages are placed in a Sinch queue and sent based on the rate limit).
API token is your authentication token, which is provided for each service plan. You can find it in the Sinch Console.
Endpoint region is chosen based on your region and on the data protection requirements of your country. Other regions may be available on request. Options are:
Project default SMS integration
Go to Project settings > Channels > SMS > Default SMS Provider
Admin can select which SMS integration is used by SMS actions in Scenarios on the project level.
The default SMS provider is CM Telecom, or you can select other SMS integration from the dropdown. You can select Sinch SMS integration that was created from the step above by its name. Multiple SMS integrations can be created, but only one can be selected. All SMS campaigns will be using this one selected integration.
Event tracking
When Bloomreach Engagement sends a message to SINCH, it tracks the response. The SMS provider either accepts the message for delivery or rejects it. Look for error explanations in case of rejected messages.
Bloomreach Engagement tracks campaign event (or mapped event) with these properties:
| event property | value | description |
|---|---|---|
| status | "enqueued" "enqueue_failed" | The message was (enqueued) or was not (enqueue_failed) successfully forwarded to the SMS provider for delivery. |
| status | "delivered" | The message was successfully delivered from the SMS provider to the recipient's handset. |
| status | "rejected" "failed" | The message was rejected by the SMS provider or delivery to the recipient's handset failed. |
| number_of_message_parts | Number | Count of message parts. |
| status_code | numerical code | See Sinch's Delivery report error codes and SMPP error codes. |
| status_code | for example: 400 | HTTP code failed requests. See Sinch's HTTP status codes. |
| error | for example: "syntax_invalid_parameter_format" | Error code - failed requests. See Sinch's Error codes. |
| comment | for example: "The format of a field value is invalid. For example if a MSISDN is not correctly formatted." | Error message - failed requests. See Sinch's Error codes. |
Sinch delivery reports
Delivery reports provide clarity about how many messages and when they have been delivered to recipients' handsets. Sinch SMS integration tracks delivery report events, which can be used in campaign evaluation. In particular, Sinch calls Bloomreach Engagement callback with delivery reports either immediately, as status rejected; or later as statuses delivered and failed, when the recipient's operator responds about the delivery.
SMS campaign events are:
- delivered - a successful delivery to recipient's handset
- rejected - a rejection by Sinch (find more details in the error code)
- failed - an unsuccessful delivery (find more details in the error code)
Waiting period
Some delivery reports may take up to 4 days to receive, depending on the operator. However, users shall not expect delivery reports to be delivered after 4 days after dispatching because delivery reports are tracked in the first 4 days after dispatching the message.
Countries without delivery reports
Some countries do not provide delivery reports for SMS messages. These countries include: Bangladesh, Benin, Brazil, Burundi, Cambodia, Germany, Guadeloupe, Guam, Hong Kong, Indonesia, Kuwait, Malaysia, Marshall Islands, Mauritania, Mexico, Nauru, Northern Mariana Islands, Pakistan, Panama, Papua New Guinea, Peru, Samoa, Solomon Islands, South Sudan, Sri Lanka, Sudan, Tajikistan, Timor-Leste, Tonga, Tuvalu, Uzbekistan, Venezuela, Vietnam, Wallis and Futuna Islands.
Predefined sender
For details on how to set a predefined or default sender, read Predefined senders and (Optional) Default predefined sender.
Updated 3 months ago