Zapier

Zapier is a web-based automation tool that connects apps and services without coding. This integration lets you share data between Bloomreach and other apps, and automate tasks like tracking custom events, updating customer attributes, or triggering external actions based on Bloomreach data.

No configuration within your Bloomreach project is required.

Prerequisites

A Bloomreach project with access to Scenarios and Integrations.
A Zapier account.

How the integration works

Bloomreach is available as an Action in Zapier—not a Trigger. This means you choose another app as the trigger (for example, Google Contacts) and Bloomreach as the action that runs when the trigger fires.

🚧
Important
The Bloomreach connector appears under the name Exponea in Zapier. It's only available as an Action, not a Trigger.

Set up the integration

The example below shows how to track a custom event from Google Contacts to Bloomreach using an API endpoint URL.

Use this link to get access to access the invite-only Bloomreach connector in Zapier, then click Accept Invite & Build a Zap.
In the top-left corner, click Create.
Choose your Trigger app—for example, Google Contacts.

Configure the trigger settings.

Choose your Action app—select Exponea.

Choose the event you want to track—for example, Track Event.

Configure the Track Event in Exponea settings.

📘
Note
The API endpoint URL should always be {{ base URL }}/bulk—for example, https://api.exponea.com/bulk.

Run a test.
Find your test customer in Bloomreach to confirm the integration is working.