Traffic Dashboard

This guide will help you understand:

What this Use Case does and why we developed it


To understand and improve your website performance, you must develop various metrics or reports on your own. Such a task is time-consuming and does not provide real-time insights into key metrics, inhibiting you from driving more website visits!


We have developed the Traffic Analytics Dashboard as an easy out-of-box solution for you to have a deeper understanding of your website performance. This dashboard gives full insight into the behaviors of your customers and visitors during various visits.

This Use Case

way to understand all the essential metrics, funnels, and reports. The dashboard provides insight into the traffic by conversion rates, repeated visits, source, device and the time of the visits.

It was designed by our experts, leaning on thousands of hours of experience working with leading brands from around the world, only for you to make the best use of it and boost your business!

1. Set up the Use Case

(1) Check the requirements

The following event tracking within the project is required:

  • purchase
    • purchase_status = success
    • total price
  • view_item
    • title
    • category_level_3


If your data are tracked differently than described above, make sure that Data Manager > Data Mapping is set up for your project. This will enable you to map crucial data to your project naming conventions. For more information, see article about cloning.

Address any discrepancies if needed.

(2) Adjust the reports and assets

Pay close attention to the naming conventions of the events your track and their attributes. If those do not correspond to the naming conventions detailed above, adjust them in the event segmentations included in the use case, namely:

  • Device segmentation
  • Purchase_status segmentation
  • Traffic sources segmentation

In case you want to report on a different category level, in the last report “Most viewed categories”, please adjust the report row from “category_level_3” to another category level.

(4) Evaluate on a regular basis

After you have successfully set up all the necessary trackings within your project, the dashboard will serve as an out-of-box evaluating tool. Just make sure to check it often, and make changes according to what you see.

2. Suggestions for custom modifications

Feel free to add any necessary metrics to the dashboard so you can better evaluate the functionality of your website and its traffic.