Use case: Clarity in Search
Traditional search engines struggle to interpret natural language queries, often leading to null results. This creates a frustrating search experience, especially when shoppers can't express their needs with precise keywords.
How Clarity helps
- Understands search intent: Clarity uses AI to understand natural language queries (like “housewarming gifts for an outdoorsy couple”) and recommends products based on the search intent.
- Re-engages shoppers: When there are zero results for a search query, Clarity offers alternative suggestions and guides customers to relevant products, encouraging catalog exploration.
Where Clarity appears
Conversational search prompts
AI-generated conversation prompts in the autosuggest panel to initiate a conversation with shoppers.

Clarity AI-generated conversation prompts.
Suggest search filters
Show search filtering prompts in the autosuggest panel to initiate a product discovery conversation with shoppers.

Filtering prompts in the autosuggest panel.
Null results suggestions
Clarity offers contextual product suggestions when your search engine finds no results. This prevents bounces.

Contextual product suggestions for null results.
Example
A shopper lands on your site and searches for “birthday gift ideas for a baseball fan.” The search engine returns no results. Clarity steps in and offers relevant suggestions from the product catalog, like a baseball water bottle and a baseball glove keychain. The shopper clicks a product suggestion and explores the product detail page.
Updated 2 days ago