Tealium

Tealium collects and organizes data from your website, app, ads, and more. Connecting it with Bloomreach lets you act on that data in real time—sending the right message to the right person at the right moment.

This guide focuses on use cases and how to get value from the integration. For technical setup, see Tealium's documentation focuses on the technical setup of the integration.

What you can do with the integration

Use the integration to send data to Bloomreach in real time, create and update customer profiles, send events, and trigger transactional emails and SMS.

Use cases

Turn browsers into buyers

When a customer views hiking boots on your site, Tealium captures what they viewed, their location, and their purchase history. Bloomreach uses that data to show personalized recommendations on your website—matching gear, popular items nearby, or products they're likely to buy next.

Recover abandoned carts

When a customer leaves items in their cart, Tealium sends that data to Bloomreach. You can then send a dynamic email showing the abandoned items, include a personalized discount, and exclude customers who've already purchased.

See personalized email and create email campaigns for details.

Retain high-value customers

When a loyal or high-spend customer starts browsing, Bloomreach personalizes their experience—an email with early sale access, an SMS about an exclusive offer, or retargeted ads. Turning occasional buyers into regulars starts with knowing who they are and acting on it.

Bloomreach campaigns give you the tools to target specific segments with personalized messages or tailored web content.