Tealium

Bloomreach Engagement helps businesses turn customer data into personalized experiences that drive sales. Integrating with Tealium—a tool that collects and organizes data from your website, app, ads, and more—makes it easy to act on customer behavior in real-time. Together, we help you deliver the right message to the right person at the right moment.

Setup

With the integration, you can send data in real-time to Bloomreach using Bloomreach APIs, create and update customers, send events, and send transactional emails and SMS!

This documentation focuses on usecases and how to benefit from the integration, while Tealium's documentation focuses on the technical setup of the integration.

Bloomreach and Tealium can work together in many ways — here are three examples:

Turn browsers into buyers with smarter product suggestions

Imagine a customer looking at hiking boots on your website. With Tealium, you instantly capture what they view, their location, and what they’ve bought. Bloomreach uses this data to show personalized recommendations directly on your website—like matching socks, a waterproof jacket, or trending gear popular in their area.

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Recommendations are a Standard feature powered by Loomi AI. The documentation explains recommendations in more depth, how to set them up, and how to evaluate their effectiveness.

Save lost sales with abandoned cart emails

When a customer leaves items in their cart, Tealium sends the data to Bloomreach. Instead of sending a basic “Come back!” email, with Bloomreach, you can create a dynamic message showing abandoned items, create personalized discounts, and exclude customers who have already purchased.

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A personalized email demonstrates that you know and understand your prospects' needs, interests, and issues. You can also find various emailing use case examples that focus on improving your personalization or audience engagement.

Keep high-spend customers coming back

Tealium flags when a loyal customer or big spender starts browsing your site. Bloomreach will personalize their experience—whether it’s an email with early access to a sale, a text reminding them about an exclusive offer, or ads that follow them with the products they looked at. Those customers are more likely to respond, and you can turn occasional buyers into regulars who keep returning.

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Bloomreach Engagement campaigns provide a powerful framework for using customer data to target specific groups with personalized messages or tailored webpage content.