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Affinity

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When marketing teams spend more time building journeys than understanding customers, opportunities and revenue slip away. Affinity transforms marketing automation from a manual, time-intensive process into an autonomous, AI-powered operation.

Affinity doesn't just assist—it executes. Affinity handles everything from audience segmentation to content generation to ongoing optimization, turning your strategic ideas into live journeys in minutes. It removes the bottleneck of manual journey assembly and scales personalization far beyond human capacity.

What is Affinity

Affinity is an add-on to Bloomreach Engagement that uses AI to build and optimize your journeys. You describe your goals in everyday language, and Affinity creates the complete journey. After launch, it learns from performance data and improves results over time. Learn more about how Affinity's AI agents work together.

Vision

Affinity's vision is to multiply marketing team efficiency—enabling you to launch more journeys, test more ideas, and deliver more personalized experiences without increasing workload.

Key benefits

  • Reduces time to launch: Go from idea to live journey in minutes, not days.
  • Boosts journey performance: Continuous testing and optimization improve open rates, click-through rates, and conversions over time.
  • Scales personalization: Create individualized customer experiences for thousands of segments without manually building each variant.
  • Applies industry expertise: Start with proven templates and best practices from leading brands.
  • Enables continuous learning: Affinity gets smarter with every send, automatically adapting to customer behavior.

Why Affinity matters

Traditional marketing automation creates bottlenecks:

  • Manual journey building consumes time better spent on strategy and analysis.
  • Execution complexity limits journey volume and testing capacity.
  • Static rules and segments can't adapt to changing customer behavior.
  • Optimization requires constant manual intervention and monitoring.

Affinity addresses these challenges by enabling autonomous execution:

  • Generate complete journeys from conversational prompts.
  • Leverage continuous learning that adapts to customer behavior.
  • Maintain full control while eliminating repetitive execution work.
  • Scale journey output without increasing team headcount.

Core capabilities

Affinity delivers autonomous marketing through four core capabilities.

Conversational experience

Describe journeys in everyday language, and Affinity builds them. Learn how to write effective prompts.

Journey creation

Affinity assembles complete journey structures, including audiences, timing, decision logic, and control groups. Browse the examples and success stories to see what you can build.

Content creation

Affinity generates email subject lines, copy, and personalization rules aligned with your goals and brand guidelines. Learn more about working with content in Affinity.

Continuous optimization

Affinity learns and adapts after launch. Affinity experiments with email send times, subject lines, and content variants to maximize performance. Learn more about the decisions Affinity makes during optimization.

Access and availability

  • Available as a paid Bloomreach Engagement add-on, contact your Customer Success Manager for more information.
  • Currently supports email only.
  • Combines conversational journey creation with manual editing capabilities—letting you fine-tune journey nodes if needed.
  • Includes pre-built templates for common marketing scenarios.

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Updated about 2 hours ago