Unified login overview

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Welcome note

Unified login is in the process of being applied to all users throughout September 2025.

Access the pre-existing documentation here: Administration.

Logging into multiple systems with different credentials is time-consuming and increases security risks. Unified login gives you access to all Bloomreach products—Engagement, Discovery, Clarity, and Data hub—through a single URL with one set of credentials.

Your existing SSO setup continues to work without any changes. For information about SSO configuration, see Unified SSO administration.

Bloomreach unified login page interface

Engagement login

Engagement users have two ways to access unified login:

Option 1: Use your instance URL

Navigate directly to your Engagement instance URL. No region selection or instance ID required.

Option 2: Use regional login page

If you know which region your Engagement instance operates in, use the regional login page directly:

If you know your instance ID, you don't need any additional information.

Discovery login

As Bloomreach migrates to the unified platform, Discovery users go through a one-time migration flow.

Migration steps

  1. One-time password reset: On your first unified login, you'll be prompted to reset your password for security.
Discovery migration screen showing password reset prompt with illustrated figures holding mobile devices and login form with username and password fields
  1. Region selection: Choose your region from the list.

Bloomreach unified login interface with region selection modal displaying options for EU, US, UK, CA, and AP regions with Select and Cancel buttons

  1. Continue with unified login: Select "Continue with Bloomreach unified login."

After this initial setup, use the standard unified login for all future sessions.

Multi-product login

If you use multiple Bloomreach products, log in once and navigate freely between products using the product switcher. No additional authentication required.

User account navigation menu showing multiple Bloomreach products with workspace options including Engagement projects, Discovery accounts, Data hub instances

Important changes

If you have Two-step verification enabled, Multi-factor authentication is now enforced per project rather than per role. This gives you more control over where additional security is required.

Login FAQ

For login FAQs, read here: Most common login issues.