Unified login overview

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Welcome note

Unified login is in the process of being applied to all users throughout September 2025.

Access the pre-existing documentation here: Administration.

Logging into multiple systems with different credentials is time-consuming and increases security risks. Unified login gives you access to all Bloomreach products—Engagement, Discovery, Clarity, and Data hub—through a single URL with one set of credentials.

Your existing SSO setup continues to work without any changes. The Bloomreach Engagement Single Sign-On functionality (also included with Data hub) remains unaffected by unified login.

If you have Two-step verification enabled, Multi-factor authentication is now changed to be enforced per project rather than per role.

Engagement login

All Engagement users will use unified login as detailed in the Unified Login section above:

• Choose your region
• Navigate to your Engagement instance

Discovery login

As Bloomreach is migrating towards the unified platform, Discovery users will go through a new flow where you will be asked for a one-time password reset:

Then select your region.

If you opt to "Continue with Bloomreach unified login" then proceed as detailed in the Unified Login section above.

Multi-product login

Users who are subscribed to multiple Bloomreach products can proceed as detailed in the Unified Login section above. After successfully logging in, navigate to the corresponding products.

Login FAQ

For login FAQs, read here: Most common login issues.