Mobile Messaging package
The Mobile Messaging package delivers personalized, real-time messages through SMS, MMS, RCS, and WhatsApp. It helps you engage customers in the moment with relevant content that builds loyalty and drives incremental revenue.
How the Mobile Messaging package works
The Mobile Messaging package consists of two core components — Mobile Messaging features and the Loomi AI Platform — and can be extended with AI Tools & Agents, Add-ons, and Increased allowances.
Mobile Messaging features
| Feature | Description |
|---|---|
| Mobile Recommendations (SMS, MMS, RCS, WhatsApp) | Deliver personalized product recommendations directly in mobile messages, powered by real-time customer and product data. |
| Personalized SMS/MMS/RCS | Create and send personalized SMS, MMS, and RCS messages to targeted customer segments. |
| Personalized WhatsApp | Engage customers with personalized messages through WhatsApp. |
| Personalized SMS Sign-up Units | Grow your SMS subscriber list by capturing opt-ins across desktop and mobile devices. |
| Visual Builders, Test & Preview | Build messages using a visual editor with built-in testing and preview tools. |
| A/B testing & automatic winner distribution | Test a smaller sample group and automatically send the winning variant to the rest of your audience. |
| Dynamic Content & Personalization | Tailor messages to individual recipients using advanced personalization features. |
| Asset Library & pre-built templates | Create templates from scratch or start with a predefined template from a curated library. |
| Keyword response | Automatically respond to inbound SMS keywords to trigger workflows or opt-in confirmations. |
| Offline text-to-join | Allow customers to opt in to SMS communications by texting a keyword to a shortcode. |
| Branded Link Shortener | Shorten and brand URLs in messages to improve click-through rates and track engagement. |
| Contact Card Creator | Send a downloadable contact card so customers can save your business details directly to their phone. |
| TCPA List Validation | Validate your subscriber list against TCPA compliance requirements before sending. |
| Two-touch technology | Require customers to confirm their opt-in with a second action to ensure compliant consent collection. |
| Silent hours | Automatically suppress message delivery during defined quiet hours to respect customer preferences. |
| Campaign & Journey Performance Dashboards | Track key metrics and make data-driven decisions to optimize campaign performance. |
| Transactional SMS | Trigger personalized transactional SMS messages via API for critical updates like order confirmations. |
| Mobile Messaging Orchestration allowance | Includes 6 annual mobile messages per billable profile. |
Loomi AI Platform
The Mobile Messaging package is built on the Loomi AI Platform, which provides the data foundation for all mobile messaging features. Refer to the Loomi AI Platform page for details on individual platform features.
AI Tools & Agents
Extend the Mobile Messaging package with AI tools to improve audience targeting, content creation, and campaign orchestration.
Loomi AI Audience
AI package to improve audience targeting and segmentation.
| Feature | Description |
|---|---|
| Predictions (Purchase, Churn, Open Email, In-Session, Custom) | Use machine learning models to predict customer behavior and target the right audience segments to maximize conversion rates. |
| Autosegments | Automatically generate high-value segments based on unique combinations of customer properties and metrics. |
Loomi AI Analytics
AI package to streamline data analysis, reporting, and dashboard creation.
| Feature | Description |
|---|---|
| Loomi Analytics | Generate reports, funnels, trends, and segmentation definitions by asking questions in plain language. |
Loomi AI Journeys
AI package to improve lifecycle marketing and campaign orchestration.
| Feature | Description |
|---|---|
| Contextual personalization (email campaigns, scenarios) | Analyze each customer's unique context to serve the most relevant content based on their historical interactions. |
| AI Content Generator | Create marketing copy directly in the campaign editor using Loomi AI. |
| Recommendations+ | Predict the next best product by considering the order of user interactions for more accurate recommendations. |
| Optimal Send Time (with channel selector) | Predict the best time for each customer to receive a campaign, with the ability to select the specific channel to optimize for. |
Engagement Enterprise AI
All Loomi AI tools in one package.
| Included | Description |
|---|---|
| Loomi AI Audience | All Loomi AI Audience features. |
| Loomi AI Analytics | All Loomi AI Analytics features. |
| Loomi AI Web | All Loomi AI Web features. |
| Loomi AI Journeys | All Loomi AI Journeys features. |
Add-ons
Expand the Mobile Messaging package with additional features to meet specific business requirements.
| Add-on | Description |
|---|---|
| Instance (shared/private/exclusive) | Secure, scalable access to the platform with shared, private, or exclusive instance options. |
| App Cloud Ecosystem | Build and maintain custom integrations and data flows. |
| Loomi BigQuery | Export your data to BigQuery for custom analytics using your own BI tools. |
| Audit Logs | Track and investigate user activity across your project. |
| VPN | Secure data transmission via Google Cloud's Virtual Private Cloud. |
| Engagement Enhanced Security | SSL encryption and IP allow/block-list controls for platform access. |
Extensions
Enables server-side testing, personalization via managed endpoints, webhooks, API orchestration, and recommendations for extensions.
| Feature | Description |
|---|---|
| Server-side Testing & Personalization (Managed Endpoints) | Run server-side A/B tests and deliver personalized experiences via managed API endpoints without relying on client-side code. |
| Webhooks | Send real-time event-driven data from your project to external systems via HTTP callbacks. |
| Recommendations for Extensions | Deliver personalized product recommendations via API to any channel or touchpoint. |
| API Orchestration allowance | Includes 60 annual API orchestrations per billable profile. |
Increased allowances
If your mobile messaging needs exceed the default limit, you can purchase an Increased allowance to raise the limit.
| Increased allowance | What it increases |
|---|---|
| Mobile Messaging Orchestration | Adds 6 annual mobile messages per billable profile. |
Updated about 2 hours ago