WhatsApp Business Account
Setting up a WhatsApp Business Account (WABA) takes coordination between you, our team, and Meta. This guide walks you through each step, from signing your contract to getting your templates approved. For sender setup in Bloomreach, see Set up WhatsApp senders.
Complete the onboarding steps
Sign your contract
This starts the onboarding process and triggers the next steps.
Fill out the WhatsApp questionnaire
Your CSM sends you a form that collects your business information. The Mobile Specialist reviews it and submits your application to Meta.
Get your phone number
This takes 3-5 business days. A dedicated phone number gets set up for your WhatsApp Business Account. The timeline varies by country due to different regulations.
Validate your Facebook Business Manager
This takes 1 business day. The Facebook Business Account Admin at your company must approve the third-party vendor (Sinch or Infobip) to send messages for you. This validates your WhatsApp Business Account.
Wait for Meta approval
This takes 10-15 business days. The Mobile Specialist submits your completed application to Meta. Meta's team reviews and approves your account based on their business messaging policies.
Prepare while you wait
You can set up key campaign components while waiting for Meta's approval:
- Draft your templates: Write the message templates you plan to use and fill them out in the form your Mobile Specialist provides.
- Build opt-in and opt-out flows: Create your consent capture workflows and set up keyword-based opt-out options. Update your preference center to include WhatsApp options.
- Define your use cases: Plan your messaging scenarios and start building templates for both one-way messages and two-way conversations.
Get Meta approval for your WABA
Meta approves your WABA first based on your business application.
Submit templates for approval
Once Meta approves your WABA, submit your message templates directly to Meta for review and approval through Meta's template manager. Template approval takes up to 3 business days.
Test and launch
After Meta approves your templates, test your messages across different scenarios. Then launch your WhatsApp campaigns to your audiences.
Timeline overview
The complete process takes 3-4 weeks:
- Contract and questionnaire: 1-2 days to sign contract and complete business information.
- Phone number setup: 3-5 business days (varies by country).
- Business Manager validation: 1 business day for Facebook admin approval.
- Meta account approval: 10-15 business days for Meta to review and approve.
- Template submission and approval: Up to 3 business days to submit and approve message templates after WABA approval.
What's next
Updated 43 minutes ago