The Loomi AI Platform is always included with every app package, unifying your customer and product data into a single, real-time marketing view. It powers journey orchestration, AI-driven personalization, and analytics across all your marketing channels. The Loomi AI Platform is included with every app package.
The Loomi AI platform includes three feature groups bundled together as a single package, all available across every package variant.
| Feature | Description |
|---|
| Single Customer View & Audience Builder | Collect all relevant customer information in one place, including historical data, real-time interactions, and predicted future behavior. |
| Real-time segmentation | Target customers by dividing them into groups based on shared characteristics. |
| Real-time event tracking | Process and execute data in less than a second, so customer segments and campaigns adapt immediately. |
| Data retention control (data minimization) | Manage customer data to comply with GDPR and data protection regulations. |
| 1st party cookie tracking solutions | Maintain consistent tracking of anonymous users with first-party server-side cookies, mitigating browser tracking limitations. |
| Real-time analytics & customer insights | Use built-in tools to manage data and gain insights into customer behavior. |
| Dashboards, custom reporting & metrics | View key business metrics and trends in one place. Create custom reports to summarize metrics like total revenue, number of buyers, or conversion rate. |
| Bloomreach Omniconnect | Manage integrations with any third-party platform without deep coding knowledge. |
| 3rd party connectors | Integrate your project with virtually any third-party application. |
| SQL reports | Create reports based on data from third-party sources using SQL queries or visual mode. |
| Imports | Import data from external sources into your project. |
| Exports | Export raw data in CSV or JSON format in a custom-defined structure to any file storage. |
| Custom SSO | Control user roles through identity providers like Azure Active Directory and Okta with enhanced Single Sign-On (SSO) features. |
| Snowflake imports | Add customer, event, and catalog data from your Snowflake tables. |
| Feature | Description |
|---|
| Drag-and-drop journey orchestration (scenarios) | Build cross-channel customer journeys using a visual drag-and-drop editor, delivering relevant and consistent experiences across email, SMS, and more. |
| Journey simulation (test & preview) | Run a dry-run of a campaign before execution, accounting for policies, A/B splits, unsubscribes, and other factors. |
| Smart Frequency Policy | Prevent customer overload by setting frequency rules for the entire audience or adapting send frequency dynamically based on engagement levels. |
| Campaign calendar | Plan, design, test, execute, and evaluate campaigns in one place. |
| Browser push | Engage customers through push notifications across different browsers. |
| Vouchers | Send voucher codes to incentivize purchases and boost customer loyalty. |
| Surveys | Create surveys with unique links to collect feedback from your target audience. |
| Tag Manager | Manage predefined presets and custom tags for web pages to enable personalization and custom tracking. |
| Centralized consent management | Manage subscription policies and track consent changes for every customer. |
| Security and compliance support | Keep customer data safe with built-in security features. |
| API triggers for scenarios | Trigger personalized communications to targeted customer groups based on external events, such as product restocks or sports results, with a single API call. |
| Feature | Description |
|---|
| AI Optimal Send Time | Predict the best times for customer interaction using AI calculations based on past customer behavior. |
| Profile-based 1:1 personalization | Personalize content and campaigns using individual customer profile data collected in real time. |
| Segmented Search (RTS) | Deliver search results tailored to specific customer segments using real-time segmentation data. |
The Loomi AI Platform is available in three variants. Select the one that best suits your business needs.
| Variant | Maximum profile attributes | Profile updates per month per billable profile | Event storage per billable profile |
|---|
| Loomi AI Base | 255 | 15 | 30 |
| Loomi AI Growth (default) | 255 | 60 | 90 |
| Loomi AI Premium | 1,024 | 250 | 180 |
If your business needs exceed the default limits of your variant, you can purchase Increased allowances to raise specific limits.
| Increased allowance | What it increases |
|---|
| Profile updates | Adds 15 monthly profile updates per billable profile. |
| Event storage | Adds 30 stored events per billable profile. |
📘This packaging came into effect on May 15, 2026. Learn more about our 2025, 2024, and 2023 packaging.
