Loomi AI Platform package
The Loomi AI Platform is always included with every app package, unifying your customer and product data into a single, real-time marketing view. It powers journey orchestration, AI-driven personalization, and analytics across all your marketing channels. The Loomi AI Platform is included with every app package.
How the Loomi AI Platform works
The Loomi AI platform includes three feature groups bundled together as a single package, all available across every package variant.
Real-time data and analytics
| Feature | Description |
|---|---|
| Single Customer View & Audience Builder | Collect all relevant customer information in one place, including historical data, real-time interactions, and predicted future behavior. |
| Real-time segmentation | Target customers by dividing them into groups based on shared characteristics. |
| Real-time event tracking | Process and execute data in less than a second, so customer segments and campaigns adapt immediately. |
| Data retention control (data minimization) | Manage customer data to comply with GDPR and data protection regulations. |
| 1st party cookie tracking solutions | Maintain consistent tracking of anonymous users with first-party server-side cookies, mitigating browser tracking limitations. |
| Real-time analytics & customer insights | Use built-in tools to manage data and gain insights into customer behavior. |
| Dashboards, custom reporting & metrics | View key business metrics and trends in one place. Create custom reports to summarize metrics like total revenue, number of buyers, or conversion rate. |
| Bloomreach Omniconnect | Manage integrations with any third-party platform without deep coding knowledge. |
| 3rd party connectors | Integrate your project with virtually any third-party application. |
| SQL reports | Create reports based on data from third-party sources using SQL queries or visual mode. |
| Imports | Import data from external sources into your project. |
| Exports | Export raw data in CSV or JSON format in a custom-defined structure to any file storage. |
| Custom SSO | Control user roles through identity providers like Azure Active Directory and Okta with enhanced Single Sign-On (SSO) features. |
| Snowflake imports | Add customer, event, and catalog data from your Snowflake tables. |
Journey orchestration and campaigns
| Feature | Description |
|---|---|
| Drag-and-drop journey orchestration (scenarios) | Build cross-channel customer journeys using a visual drag-and-drop editor, delivering relevant and consistent experiences across email, SMS, and more. |
| Journey simulation (test & preview) | Run a dry-run of a campaign before execution, accounting for policies, A/B splits, unsubscribes, and other factors. |
| Smart Frequency Policy | Prevent customer overload by setting frequency rules for the entire audience or adapting send frequency dynamically based on engagement levels. |
| Campaign calendar | Plan, design, test, execute, and evaluate campaigns in one place. |
| Browser push | Engage customers through push notifications across different browsers. |
| Vouchers | Send voucher codes to incentivize purchases and boost customer loyalty. |
| Surveys | Create surveys with unique links to collect feedback from your target audience. |
| Tag Manager | Manage predefined presets and custom tags for web pages to enable personalization and custom tracking. |
| Centralized consent management | Manage subscription policies and track consent changes for every customer. |
| Security and compliance support | Keep customer data safe with built-in security features. |
| API triggers for scenarios | Trigger personalized communications to targeted customer groups based on external events, such as product restocks or sports results, with a single API call. |
Personalization
| Feature | Description |
|---|---|
| AI Optimal Send Time | Predict the best times for customer interaction using AI calculations based on past customer behavior. |
| Profile-based 1:1 personalization | Personalize content and campaigns using individual customer profile data collected in real time. |
| Segmented Search (RTS) | Deliver search results tailored to specific customer segments using real-time segmentation data. |
Loomi AI platform variants
The Loomi AI Platform is available in three variants. Select the one that best suits your business needs.
| Variant | Maximum profile attributes | Profile updates per month per billable profile | Event storage per billable profile |
|---|---|---|---|
| Loomi AI Base | 255 | 15 | 30 |
| Loomi AI Growth (default) | 255 | 60 | 90 |
| Loomi AI Premium | 1,024 | 250 | 180 |
Increased allowances
If your business needs exceed the default limits of your variant, you can purchase Increased allowances to raise specific limits.
| Increased allowance | What it increases |
|---|---|
| Profile updates | Adds 15 monthly profile updates per billable profile. |
| Event storage | Adds 30 stored events per billable profile. |
Updated 1 day ago