Audience health dashboard

The audience health dashboard is a ready-made overview of your audience's health that Marketing agent puts together for you whenever you ask. It is built from the same grounded data as the Insights capability.

Key points

The audience health dashboard contains the following information:

• Key numbers at a glance: engaged audience, total subscribers, and net subscriber growth, each compared with the previous period.
• Growth over time: how your subscriber base has grown and shrunk.
• Lifecycle breakdown: where your audience sits today across new, active, passive, lapsing, lapsed, and inactive, and how that mix has shifted.
• Movement between stages: a flow view of how customers moved between those stages during the period.
• Consent by channel: subscribed and unsubscribed counts for email, SMS, and push.
• Campaign and trigger performance: delivery, opens, clicks, and unsubscribes for your recent campaigns and triggers.

Manage the dashboard

When you ask Marketing agent for the dashboard itself, or to provide the full picture, it opens the dashboard filled in with your data. Name a specific range or use the default value of the last 90 days.

To refresh the dashboard or change the date range, ask Marketing agent to update it. Marketing agent updates every section together, so the whole view always reflects the same period.

Marketing agent works on your cue. It opens the dashboard only when you ask, and doesn't refresh it in the background and it doesn’t push it to you unprompted.