How Marketing agent works

This guide introduces how Marketing agent works.

One agent, many capabilities

You describe a goal in everyday language. Marketing agent builds the campaign — audience, content, and send logic — then improves it after launch when you prompt it.

Where you make decisions

Marketing agent does the groundwork, and you decide what happens with it:

Plan: You review and approve the campaign brief before anything is built.
Publishing: Your work reaches Marketing only after you approve it.
Launch: You start the campaign, and you can stop it at any time.
Banners: You approve the banner brief before images are generated, and again before export.
Brand guidelines: Marketing agent asks for a dedicated confirmation every time before it saves them.
Memory: You can review, edit, or delete anything it remembers.
Permissions: It works within your own permissions, so it can only do what you can already do yourself.

Key mechanics

How Marketing agent uses AI

Marketing agent uses AI models to generate campaigns, content, and personalization. Every campaign requires your review and approval before it is sent.

Read how Marketing agent uses AI for the full architecture, data handling, and safeguards.