AI Tools & Agents

AI Tools & Agents extend your app package with AI-powered capabilities to improve audience targeting, content creation, personalization, and analytics. All AI Tools & Agents require the Loomi Platform and at least one app package.

Loomi Audience

Loomi Audience improves audience targeting and segmentation using AI-driven predictions and automated segment generation.

FeatureDescription
Predictions (purchase, churn, open email, in-session, custom)Use machine learning models to predict customer behavior and target the right audience segments to maximize conversion rates.
AutosegmentsAutomatically generate high-value segments based on unique combinations of customer properties and metrics.

Loomi Analytics

Loomi Analytics streamlines data analysis, reporting, and dashboard creation using plain-language queries.

FeatureDescription
Loomi AnalyticsGenerate reports, funnels, trends, and segmentation definitions by asking questions in plain language.

Loomi Web

Relevant for Web package and Enterprise Marketing packages.

Loomi Web improves on-site personalization using AI-driven contextual personalization, weblayer variant generation, and advanced recommendations.

FeatureDescription
Contextual personalization (weblayers)Analyze each customer's unique context to serve the most relevant on-site content based on their historical interactions.
Weblayer Variants GeneratorAutomatically generate weblayer design variants using AI to speed up testing and optimization.
Recommendations+ (website and weblayers)Predict the next best product by considering the order of user interactions for more accurate on-site recommendations.

Loomi Journeys

Relevant for Email, Mobile Messaging, App, and Enterprise Marketing packages.

Loomi Journeys improves lifecycle marketing and campaign orchestration using AI-driven personalization, content generation, and send-time optimization.

FeatureDescription
Contextual personalization (email campaigns, scenarios)Analyze each customer's unique context to serve the most relevant content based on their historical interactions.
AI content generatorCreate marketing copy directly in the campaign editor using Loomi.
Recommendations+Predict the next best product by considering the order of user interactions for more accurate recommendations.
Optimal send time (with channel selector)Predict the best time for each customer to receive a campaign, with the ability to select the specific channel to optimize for.

Enterprise Marketing AI

Enterprise Marketing AI bundles all Loomi tools into a single package, designed for Enterprise Marketing customers. Available capabilities depend on the app packages you have purchased.

IncludedDescription
Loomi AudienceAll Loomi Audience features.
Loomi AnalyticsAll Loomi Analytics features.
Loomi WebAll Loomi Web features.
Loomi JourneysAll Loomi Journeys features.
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Important

Marketing agent is not included in Enterprise Marketing AI and must be purchased separately.

Marketing agent

Relevant for Email package and Enterprise Marketing packages.

An AI agent that increases your team's capacity to ship campaigns.

FeatureDescription
Loomi Marketing AgentAn AI agent that builds email campaigns from a plain-language brief, with built-in approval workflows and brand controls.
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Packaging versions

This packaging came into effect on May 15, 2026. Learn more about our 2025, 2024, and 2023 packaging.


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