{`

Use Case maturity:

Basic

What to expect:

increase in RPV

Use Case goal:

Acquisition

`} ## Use case description The [Abandoned browse SMS](https://www.bloomreach.com/en/products/engagement/plug-and-play/abandoned-browse-sms) use case re-engages customers who browsed your site without completing a purchase. When a customer views at least three products and leaves without buying, they automatically receive a personalized SMS with links to the products they viewed. This targeted follow-up increases conversion rates and revenue per visitor (RPV). You can fully customize the SMS template to match your brand.

### Key features - Automated SMS delivery triggered by session end, with no manual intervention needed. - A limit on how often a customer receives this campaign to avoid overcommunication. ## Use case items With this use case, you'll get a: - Ready-to-use abandoned browse SMS scenario. - Pre-defined evaluation dashboard. ## How to deploy the use case After downloading the use case, follow these steps. ### Meet the requirements Check if the data in your project [meets the requirements](https://documentation.bloomreach.com/engagement/docs/how-to-meet-the-requirements). The Use Case Center lists requirements for each use case during the deployment process. ### Understand the use case logic When a customer ends their session on your website, the scenario checks whether they are eligible to receive an SMS. To qualify, the customer must have: - SMS marketing consent. - A valid phone number. - Viewed more than 2 products in the last 24 hours. - Not completed a purchase in the last 7 days. If the customer meets all conditions, the scenario waits 3 hours, then checks whether the customer still hasn't made a purchase and hasn't received a communication from this use case in the last 30 days. If both conditions are met, and the customer still has a valid SMS consent, they receive the **Abandoned Browse SMS**. The SMS is personalized using Jinja to display products from the `[LSAB] Last viewed items` aggregate. Before running the use case, verify two things in the SMS node: \- The `aggregate_id` in the brackets — for example, `['63e38113b9620725f71f9a3e']` — matches your campaign. Find the correct ID in the URL of the **\[LSAB] Last viewed items** asset within the use case initiative. \- The catalog name in the brackets — for example, `catalogs['products']` — matches the name of your product catalog. ### Adjust the use case Now that you understand the use case logic, you can set up the use case according to your needs. #### SMS settings Access the SMS node and go to the **Settings** tab to configure the following: \- **Consent category**: Select the SMS consent category for your project. \- **Frequency policy** (optional): Select the corresponding frequency policy based on your project settings. \- **UTM parameters** (optional): Go to **Link Transformation** > **Manual** to set up UTM values manually. \- **Campaign link shortener** (optional): Enable to shorten links and automatically track clicks as campaign events. If your project uses a different `brand_name` variable, update it in **Project settings** > **Channels** > **SMS**. For more details on SMS configuration, read the [SMS campaigns documentation](https://documentation.bloomreach.com/engagement/docs/sms-campaigns). #### Design and copy Go to **Design** > **Editor** and customize the content of the SMS nodes — **Abandoned Browse SMS 1** — to reflect your brand voice and messaging.

### Test and run the use case Test the use case before deploying it. [Testing](https://documentation.bloomreach.com/engagement/docs/how-to-test-the-banner-in-the-use-case-center) ensures you don't send unfinished or imperfect campaigns to your customers. Once the testing is over, run the use case. Open the use case and click **Start** to launch the scenario. ### Evaluate the results Run the use case for a few days before drawing conclusions. After this initial period, use the prebuilt [evaluation dashboard](https://documentation.bloomreach.com/engagement/docs/how-to-evaluate-a-use-case-in-the-use-case-center) to measure and analyze relevant data. 1\. Open the evaluation dashboard.
2. Enter the campaign name. For example, Abandoned browse SMS.
3. Set the [attribution window for revenue in hours](https://documentation.bloomreach.com/engagement/docs/use-case-evaluation#benefitrevenue-calculations), for example, 24.
4. Click **Refresh** to see the results.
5. Check campaign results regularly to optimize performance.