Mobile App package
The Mobile App package delivers personalized, real-time experiences within your mobile app. It helps you boost engagement, drive conversions, and foster loyalty by tailoring every in-app interaction based on individual customer behavior and preferences.
How the Mobile App package works
The Mobile App package consists of two core components — Mobile App features and the Loomi AI Platform — and can be extended with AI Tools & Agents, Add-ons, and Increased Allowances.
Mobile App features
| Feature | Description |
|---|---|
| Mobile App Recommendations | Deliver personalized product recommendations within your mobile app, powered by real-time customer and product data. |
| Mobile Push | Re-engage customers with personalized push notifications delivered directly to their mobile devices. |
| In-app Messaging | Display personalized messages within your app based on real-time customer behavior and preferences. |
| App Inbox | Store messages inside the app so customers can revisit past promotions, updates, or transactional content at any time. |
| In-app Content Blocks | Control and update dynamic content inside your app directly from Bloomreach, without requiring app store updates. |
| Visual Builders, Test & Preview | Build in-app messages and push notifications using a visual editor with built-in testing and preview tools. |
| Dynamic Content & Personalization | Tailor in-app content to individual users using real-time customer data. |
| Asset Library & pre-built templates | Create templates from scratch or start with a predefined template from a curated library. |
| Campaign Performance Dashboards | Track key metrics and make data-driven decisions to optimize campaign performance. |
| Push Notification allowance | Includes 60 annual push notifications per billable profile. |
Loomi AI Platform
The App package is built on the Loomi AI Platform, which provides the data foundation for all app features. Refer to the Loomi AI Platform page for details on individual platform features.
AI Tools & Agents
Extend the App package with AI tools to improve audience targeting, in-app personalization, and campaign orchestration.
Loomi AI Audience
AI package to improve audience targeting and segmentation.
| Feature | Description |
|---|---|
| Predictions (Purchase, Churn, Open Email, In-Session, Custom) | Use machine learning models to predict customer behavior and target the right audience segments to maximize conversion rates. |
| Autosegments | Automatically generate high-value segments based on unique combinations of customer properties and metrics. |
Loomi AI Analytics
AI package to streamline data analysis, reporting, and dashboard creation.
| Feature | Description |
|---|---|
| Loomi Analytics | Generate reports, funnels, trends, and segmentation definitions by asking questions in plain language. |
Loomi AI Journeys
AI package to improve lifecycle marketing and campaign orchestration.
| Feature | Description |
|---|---|
| Contextual personalization (email campaigns, scenarios) | Analyze each customer's unique context to serve the most relevant content based on their historical interactions. |
| AI Content Generator | Create marketing copy directly in the campaign editor using Loomi AI. |
| Recommendations+ | Predict the next best product by considering the order of user interactions for more accurate recommendations. |
| Optimal Send Time (with channel selector) | Predict the best time for each customer to receive a campaign, with the ability to select the specific channel to optimize for. |
Engagement Enterprise AI
All Loomi AI tools in one package.
| Included | Description |
|---|---|
| Loomi AI Audience | All Loomi AI Audience features. |
| Loomi AI Analytics | All Loomi AI Analytics features. |
| Loomi AI Web | All Loomi AI Web features. |
| Loomi AI Journeys | All Loomi AI Journeys features. |
Add-ons
Expand the App package with additional features to meet specific business requirements.
| Add-on | Description |
|---|---|
| Instance (shared/private/exclusive) | Secure, scalable access to the platform with shared, private, or exclusive instance options. |
| App Cloud Ecosystem | Build and maintain custom integrations and data flows. |
| Loomi BigQuery | Export your data to BigQuery for custom analytics using your own BI tools. |
| Audit Logs | Track and investigate user activity across your project. |
| VPN | Secure data transmission via Google Cloud's Virtual Private Cloud. |
| Engagement Enhanced Security | SSL encryption and IP allow/block-list controls for platform access. |
Extensions
The Extensions add-on enables server-side testing, personalization via managed endpoints, webhooks, and API orchestration.
| Feature | Description |
|---|---|
| Server-side Testing & Personalization (Managed Endpoints) | Run server-side A/B tests and deliver personalized experiences via managed API endpoints without relying on client-side code. |
| Webhooks | Send real-time event-driven data from your project to external systems via HTTP callbacks. |
| Recommendations for Extensions | Deliver personalized product recommendations via API to any channel or touchpoint. |
| API Orchestration allowance | Includes 60 annual API orchestrations per billable profile. |
Increased Allowances
If your push notification needs exceed the default limit, you can purchase an Increased Allowance to raise the limit.
| Increased Allowance | What it increases |
|---|---|
| Push Notifications | Adds 60 annual push notifications per billable profile. |
Updated about 2 hours ago