Content in Marketing agent

Content is how you and Marketing agent write, design, and refine the messages in your campaigns. Tell Marketing agent what you want, review what it builds, then fine-tune by chat or by hand.

What Marketing agent creates

• Email: a subject line, preheader, and body. The body is built from blocks, such as text, images, buttons, product blocks, vouchers, headers, and footers.
• SMS: personalized message text that includes customer attributes, vouchers, recommended product names, and more.
• Content variants: optimize different parts of the campaign (subject line, hero image, hero block, promotion offer, or SMS message). Marketing agent helps you choose the clusters to target and creates personalized variants alongside your baseline version.

Where to start

1. Start with Brand kit and design, so everything Marketing agent writes matches your brand.
2. Give Marketing agent a content task, then check the result in Preview and test.
3. Refine it in Edit content: chat first, then by hand for the final details.
4. Add customer data and review the logic with Personalize content.
5. Add codes and visuals with Vouchers and Generate images.
6. Tailor messages to audience groups with Content variants and Audience clustering.
7. When something breaks, go to Troubleshoot content issues.

Access

To work with content, you need:

• The Marketing agent module enabled on your account.
• The Loomi Agentic User role.
• Your usual Marketing permissions, typically campaign editor and recommendations access.
• Contextual personalization enabled on your account, to use audience clustering.

Example prompts

Create a cart abandonment email that includes a unique code from our voucher pool

Write a summer sale SMS that mentions the most recommended product

Use this product shot as the hero, with a suitable title and a shop now button

Create personalized hero images using this product shot for each loyalty tier

Optimize subject and hero based on customer preferences