SEINō integration

Connect Marketing to SEINō and unlock advanced campaign analytics, custom dashboards, KPI monitoring, and AI-powered performance analysis—all from your campaign event data.

Overview

What is SEINō?

SEINō is an analytics platform for CRM and email marketing teams. It brings campaign data from Marketing into one analytics environment, where teams can explore performance, build dashboards and reports, monitor KPIs, and use AI to analyze their campaign data.

Integrating Marketing with SEINō automatically exports campaign event data from Bloomreach and makes it available in SEINō for reporting and analysis.

Key capabilities:

• Campaign performance analytics
• Custom dashboards and reports
• KPI monitoring and alerts
• AI-powered data analysis

How data moves from Bloomreach to SEINō

Marketing transfers data using its Google Cloud Storage (GSC) export functionality. Bloomreach exports campaign event data as CSV files to a GCS location provided by SEINō. SEINō automatically processes these exports and makes the campaign data available in your workspace.

The standard integration uses a daily export at 03:00 UTC. This is SEINō's recommended default, not a fixed technical limit—other schedules can be agreed directly with SEINō.

Supported data

Campaign event data

The integration supports exporting campaign events from Marketing to SEINō. Campaign event data can include:

• Sends and deliveries
• Opens
• Clicks
• Bounces and other campaign statuses
• Campaign identifiers and metadata
• URLs and link activity
• Additional campaign event attributes configured in the export

In scope: Campaign events (sends, opens, clicks, bounces, deliveries).

Out of scope: Customer and profile data. Only campaign event data is required for this integration.

Required attributes

Include the following event attributes in your Marketing export. These attributes are the minimum required for the SEINō integration to work. All other campaign event attributes are optional—add more to enrich reporting in SEINō.

For the full list of standard campaign attributes, see Campaign events.

Set up the integration

To connect Marketing with SEINō, complete the following steps. You need access to the Bloomreach workspace where the export will run, permission to create and schedule exports, and the credentials provided by SEINō.

Before you start, make sure you have:

• Access to the Bloomreach workspace where the export will run.
• Permission to create and schedule exports in Bloomreach.
• The SEINō bucket name—contact SEINō Support to receive it.
• The SEINō service account credentials, provided securely by SEINō support.
• Access to Bloomreach's Google Cloud Storage for Imports and Exports feature. If this feature isn't available in your account, contact your Bloomreach Account Manager.

Get your SEINō credentials

Contact SEINō Support to receive your GCS bucket name and service account credentials. You need these to configure the connection in Bloomreach.

Connect GCS in Bloomreach

In Bloomreach, configure the GCS integration using the credentials from SEINō. Follow Bloomreach's instructions in Google Cloud Storage for imports and exports.

Create a recurring campaign event export

In Bloomreach, go to Data & Assets > Exports and create a new export:

• Choose Events as the export type.
• Add the required campaign event attributes (see the table in Required attributes).
• Set the format: CSV, comma delimiter, UTF-8 encoding.

Configure the storage target and schedule

Set the export destination and schedule:

• File storage: The GCS integration.
• Path: bloomreach (recommended default; a unique path per workspace can be agreed with SEINō).
• File name: campaign_events_%Y%m%d.csv.
• Schedule: Repeated, daily, 03:00 UTC, lifetime (recommended default; other schedules can be agreed with SEINō).

Validate the connection

You can validate the integration before the first scheduled run. Manually trigger an export in Bloomreach, and SEINō can verify the end-to-end import and mapping. This confirms the connection works without waiting for the next scheduled export.

SEINō maps the data

Once the export is running, SEINō automatically picks up the daily CSV files from GCS and maps the exported event columns into your SEINō workspace. If you add more campaign event attributes later, SEINō can sync them too—contact SEINō support to update the mapping.

Good to know

• Events only. This integration only supports campaign events. Customer and profile data are out of scope.
• Stable column names. Keep the export file name and required columns stable so the mapping stays predictable.
• Additional attributes. More fields usually mean more detailed reporting. SEINō support may need to map new or changed fields.
• Daily refresh. SEINō expects Bloomreach to run the export daily at 03:00 UTC. If the export succeeds, SEINō picks up the new file automatically.
• Troubleshooting. SEINō is the first point of contact for sync issues. SEINō monitors the syncs and can determine whether the issue is with the export or the import.
• Multiple workspaces. Multiple Bloomreach workspaces and projects are supported. Each can be configured separately, with unique paths where needed.
• Privacy and data handling. The export can include PII depending on which fields you select. SEINō's privacy and DPA terms are available at seino.ai/legal.

Related documentation

Bloomreach:

• Data exports
• GCS for imports and exports

SEINō:

• Bloomreach integration guide
• SEINō documentation