Use Case maturity:

Basic

What to expect:

Increase in RPV

Use Case goal:

Acquisition

What to Expect From this Use Case

When customers return to the website, a small banner will display their most recent search. The banner includes a picture, the departure and arrival destinations, and the departure date.

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Tip

Visit our microsite to read more about this and other use cases developed by a team of Bloomreach experts.

Use Case Items

With this use case, you’ll get a:

• Previous searched destination reminder banner

How to deploy the Use Case

After downloading the use case, follow these steps:

Step 1: Meet the Requirements

Verify if the data in your project meets the requirements. Follow this step-by-step setup guide in case of problems.

Step 2: Understand the Use Case Logic

The banner is displayed to customers who viewed at least one item on your website in the past seven days.

The banner consists of four key elements:

• holiday destination
• entity name (for example, hotel or resort)
• holiday start date
• holiday URL

These elements are in a form of aggregates and they are adjustable to your business preferences.

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Information

The logic of this use case is built on best practices and only requires adjustments if you want to further customize the use case. Get instant value by launching this campaign in just a few clicks.

However, we highly recommend you adjust the use case design and copy to fit your business needs.

Step 3: Adjust the Use Case

Now that you understand the use case logic, you can set up the use case according to your preference.

3.1 Banner Settings

If you decide to customize the banner logic, follow this detailed guide to make the adjustments.

3.2 Design & Copy

Customize the banner visuals and copy to align with your company's brand identity. See banner tooltips ℹ️ in case of uncertainty.

Otherwise, you can go through this guide for more information.

Step 4: Test and Run the Use Case

When you are done adjusting the use case, we recommend to always test the use case before deployment. When testing, double-check if the use case design, copy, and settings work as preferred.

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Warning

You should only deploy a use case after testing. Testing prevents sending unfinished or imperfect campaigns to your customer base.

Run the use case once the testing is over. When you open the banner, click the Start button in the upper right corner to launch the campaign.

Additional Resources

Learn how to enhance and optimize the banner performance with different tips and tricks from Bloomreach experts.