Campaign performance

Campaign performance, part of the Performance dashboards, includes two dashboards: Scenario evaluation and Email campaign evaluation. These dashboards provide a comprehensive view of the revenue and engagement metrics for specific campaigns or scenarios. They help you track the performance of individual action nodes within your campaign.

🚧

Important

Campaign performance is currently available in BETA version. To test this feature, contact your Customer Success Manager.

Scenario evaluation dashboard

Scenario evaluation dashboard provides a comprehensive overview of a scenario's performance, enabling you to assess its effectiveness and revenue generation. It measures key metrics such as

• Attributed revenue
• Conversions
• Customer engagement

Additionally, it evaluates engagement across various channels, including:

• Email
• SMS
• Browser push
• Mobile push
• WhatsApp

This dashboard offers actionable insights to optimize campaign strategies and enhance overall results.

Access the dashboard by navigating to Bloomreach Engagement, and following these steps:

1. Go to Campaigns > Scenarios, select a desired scenario, and click Scenario.

2. The dashboard automatically displays insights from Bloomreach Engagements.
3. You can view metrics that attribute revenue to the overall scenario or break it down by each action node (email, SMS, mobile push, browser push, or WhatsApp) for detailed analysis. The dashboard will only show action nodes that are used in the selected scenario.
4. To customize the dashboard to fit your specific needs, learn how to modify it.
5. Refer to the glossary for a better understanding of the metrics used within this dashboard.

Scenario evaluation dashboard examples

Using the metrics and definitions from the Scenario evaluation dashboard, you can gain insights on the following situations:

1. Revenue insights

During a Black Friday campaign, check the Attributed revenue to see the total sales generated. Examining Revenue by channel helps identify which (email, SMS, or browser push) was most effective.

2. Channel conversion rates

For a welcome series using email and SMS, track the Conversion rate to see how many recipients made a purchase. Comparing conversion rates across channels reveals which one performs better.

3. Touchpoint effectiveness

In an abandoned cart scenario with email reminders and a browser push notification, evaluate the results for each action. This includes comparing Open rates, Click rates, and Conversions to determine which touchpoint drives the most revenue.

4. WhatsApp campaign impact

During a WhatsApp re-engagement campaign, track Revenue from WhatsApp and the Conversion rate to assess the effectiveness of the messages. Analyzing the Conversion funnel from WhatsApp to purchase visualizes the customer journey after receiving a message.

Email campaign evaluation dashboard

Email campaign evaluation dashboard provides insights into the performance of an email campaign. It allows you to monitor key metrics such as

• Delivery rates
• Engagement
• Revenue

With this dashboard, you can also track the performance of individual elements within a campaign.

To access the dashboard, follow these steps:

1. Go to Campaigns > Email campaigns, select a specific campaign, and click Email.

2. The dashboard will display automatically generated insights from Bloomreach Engagements.

This evaluation combines metrics from Email revenue and Email engagement dashboards, adding more specific views such as:

• Results per action name – shows all email campaign nodes within the selected scenario.
• Sent failure reasons – lists all the reasons for email delivery failures.
• Revenue per action name – shows the revenue generated by each action node in the selected campaign.

Refer to the glossary for a better understanding of the metrics used within this dashboard.

3. To customize the dashboard to fit your specific needs, learn how to modify it.

Email campaign evaluation dashboard examples

The following use cases demonstrate how to use the Email campaign evaluation dashboard effectively.

1. Email deliverability

After sending an email campaign, you want to determine whether it reached your customers. Use the Delivery rate metric to quickly check for any email delivery issues.

2. Audience engagement

You're curious how many people opened and clicked on links in your email. Use the Open rate and Click through rate to understand how your audience engaged with the content.

3. Revenue impact

You want to assess how your email campaign has impacted your overall sales. Use the Revenue and Purchases metrics to track your campaign's financial contributions.

4. Action node performance

You're analyzing the effectiveness of different emails within a specific scenario. Use the Results per action name to see which email drove the most engagement and conversions.

5. Performance trends

You wish to review how your email campaign performed over time. Use the Volume and primary rates and Revenue breakdown over time to track key metrics and identify trends.