Ad Optimization Package
Reduce customer acquisition cost (CAC) on ad platforms like Facebook, Google, Instagram, and Snapchat with better visibility into historical and predicted user behavior.
How the Ad Optimization package works
The package has two main components and one additional:
- Ad Optimization channel features
- Data Engine platform & Loomi AI standard **
- Add-on features – available as package upgrades
Ad Optimization channel features
| Feature | Description |
|---|---|
| Adform Ads | Elevate marketing with Adform Ads by leveraging Bloomreach Engagement data for targeted audiences and unified messaging across email, SMS, and Adform channels. |
| Facebook/Instagram Ads | Boost your business by targeting lookalike customers or re-engaging past visitors who haven't browsed your website recently with Facebook/Instagram Ads. |
| Facebook Leads Ads | Drive lead generation with Facebook/Instagram Lead Ads, allowing potential customers to express interest by filling out a customizable form within the ad. |
| Google Ads | Display tailored Google ads to users who previously visited your online store, now browsing elsewhere, to strengthen customer connections with personalized messages. |
| Google Display & Video 360 | Target your best customers with personalized ads. Sync audience segments from Bloomreach Engagement to Google Display & Video 360. Reach customers across premium websites and video platforms. |
| Meta Conversions API | Send conversion events directly to Meta Ads from your backend for more reliable tracking and better campaign optimization. |
| Snapchat Ads | Enhance your reach with Snapchat Ads by targeting customers who have previously interacted with your business, optimizing campaigns with automated tactics and refreshed customer lists. |
| TikTok Ads | Reach a wider audience and enhance advertising campaigns with TikTok Ads integration, managing audiences and customer data seamlessly within Bloomreach Engagement. |
Data Engine and Loomi AI Standard features
Refer to the Customer Data Engine package for more details on the individual features.
Add-on features
Enhance your package with add-on features to maximize Bloomreach Engagement capabilities. This includes Loomi AI Premium and Additional features.
Loomi AI Premium
Updated 8 days ago