Data Engine package

The Data Engine pricing package is crafted to unify customer and product data, enabling personalized and connected customer experiences. It serves as both a standalone platform package and as a component of channel-specific pricing packages.

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Packaging versions

This is our latest packaging, effective April 3rd, 2025. Learn more about our 2024 and 2023 packaging.

How the Data Engine package works

The Data Engine package includes three inseparable feature groups bundled together as a single package. You can select one of two Engagement Engine variants that best suit your business needs.

Real-time Data & Analytics

FeatureDescription
Single customer view & Audience builderCollect all relevant customer information in one place, including historical data, real-time interactions, and predicted future behavior, making it intuitive and actionable.
Real-time segmentationStrategically target customers by dividing them into smaller groups based on shared characteristics.
Real-time event trackingProcess and execute data in less than a second, allowing customer segments and campaigns to adapt immediately.
Data retention control (data minimization)Manage client data to comply with GDPR and data protection regulations using Bloomreach Engagement features.
1st party cookie tracking solutionsMitigate tracking limitations imposed by browsers and maintain consistent tracking of anonymous users with 1st party server-side cookies.
Real-time analytics & data insightsUse Bloomreach Engagement tools to manage data and gain insights into customer behavior.
Dashboards, Custom reporting & MetricsView key business metrics and trends in one place. Create custom reports to summarize important metrics like total revenue, number of buyers, or conversion rate.
Webhooks & Bloomreach OmniconnectUse webhooks to communicate with different services via APIs, sending automated messages or retrieving data from third-party tools. Omniconnect allows integration management with any third-party platform without deep coding knowledge.
3rd Party integrationsIntegrate your project with virtually any third-party application.
SQL reportsCreate reports based on data from third-party sources using SQL queries or visual mode.
ImportsImport data from external sources into your Bloomreach Engagement project.
Custom SSOControl user roles through identity providers like Azure Active Directory and Okta with enhanced Single Sign-On (SSO) features. The user creation process is streamlined, eliminating the need for invitation emails.

Journey Orchestration & Campaigns

FeatureDescription
Drag-&-drop journey orchestration (scenarios)Use scenarios to interact with the right blend of channels, such as email and SMS, for each customer, delivering relevant and consistent experiences.
Journey simulation (scenarios - test & preview)Conduct a dry-run of the campaign as if executed immediately, considering all policies, A/B splits, unsubscribes, and other factors to see how it will affect customers and in what numbers.
Smart Frequency PolicyPrevent customer overload by setting generic frequency rules for the entire audience or dynamically adapting the number of campaigns based on customer interactions and engagement levels.
Campaign calendarPlan campaigns effectively with all necessary tools in one place—plan, design, test, execute, and evaluate campaigns using the campaign calendar.
Browser pushEngage customers through push notifications across different browsers.
VouchersSend voucher codes to incentivize purchases and boost customer loyalty.
SurveysCreate surveys with unique links to collect feedback and understand your target audience.
Tag ManagerManage all predefined presets and custom tags for web pages, enabling customer personalization and custom tracking.
Centralized consent managementManage subscription policies and track consent changes for every customer.
Google SSOManage access and maintain only active users through a centralized identity system.
Security and compliance supportUtilize Bloomreach Engagement's comprehensive security features to keep customer data safe.
API triggers for scenariosSend personalized communications to targeted customer groups based on external events, such as sports victories or product restocks, with a single API call while filtering the right audience and personalizing messages.

Loomi AI Standard

FeatureDescription
AI Optimal send time (email & SMS)Predict the best times for customer interaction with your campaigns using AI calculations based on past customer behavior.
RecommendationsDeliver personalized content with product recommendations, including:

- Popular Right Now
- New Items
- More like this
- Filter-based
- Customers Also Bought/Viewed
- Personalized Recommendations
- Textual Similarity
- Advanced Engine to combine models

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Loomi AI Premium add-on

Upgrade with Loomi AI Premium add-on package for advanced Loomi AI features. Visit channel pages for tailored add-on package suggestions.

Engagement Engine variants

Select the Engagement Engine variant that aligns with your business requirements:

Engagement Engine variantDescription
Standard (default)255 profile attributes
10 profile updates per month
150 customer data points
Enterprise1024 profile attributes
50 profile updates per month
300 customer data points