Data Engine package
The Data Engine pricing package is crafted to unify customer and product data, enabling personalized and connected customer experiences. It serves as both a standalone platform package and as a component of channel-specific pricing packages.
How the Data Engine package works
The Data Engine package includes three inseparable feature groups bundled together as a single package. You can select one of two Engagement Engine variants that best suit your business needs.
Real-time data and analytics
| Feature | Description |
|---|---|
| Single customer view & Audience builder | Collect all relevant customer information in one place, including historical data, real-time interactions, and predicted future behavior, making it intuitive and actionable. |
| Real-time segmentation | Strategically target customers by dividing them into smaller groups based on shared characteristics. |
| Real-time event tracking | Process and execute data in less than a second, allowing customer segments and campaigns to adapt immediately. |
| Data retention control (data minimization) | Manage client data to comply with GDPR and data protection regulations using Bloomreach Engagement features. |
| 1st party cookie tracking solutions** | Mitigate tracking limitations imposed by browsers and maintain consistent tracking of anonymous users with 1st party server-side cookies. |
| Real-time analytics & data insights | Use Bloomreach Engagement tools to manage data and gain insights into customer behavior. |
| Dashboards, Custom reporting & Metrics | View key business metrics and trends in one place. Create custom reports to summarize important metrics like total revenue, number of buyers, or conversion rate. |
| Webhooks & Bloomreach Omniconnect | Use webhooks to communicate with different services via APIs, sending automated messages or retrieving data from third-party tools. Omniconnect allows integration management with any third-party platform without deep coding knowledge. |
| 3rd Party integrations | Integrate your project with virtually any third-party application. |
| SQL reports | Create reports based on data from third-party sources using SQL queries or visual mode. |
| Imports | Import data from external sources into your Bloomreach Engagement project. |
| Exports | Export raw data (in CSV or JSON format) from Bloomreach Engagement in a custom-defined structure to any file storage. |
| Custom SSO | Control user roles through identity providers like Azure Active Directory and Okta with enhanced Single Sign-On (SSO) features. The user creation process is streamlined, eliminating the need for invitation emails. |
| Snowflake imports | Add customer, event, and catalog data from your Snowflake tables to Bloomreach Engagement. |
Journey orchestration and campaigns
| Feature | Description |
|---|---|
| Drag-&-drop journey orchestration (scenarios) | Use scenarios to interact with the right blend of channels, such as email and SMS, for each customer, delivering relevant and consistent experiences. |
| Journey simulation (scenarios - test & preview) | Conduct a dry-run of the campaign as if executed immediately, considering all policies, A/B splits, unsubscribes, and other factors to see how it will affect customers and in what numbers. |
| Smart Frequency Policy | Prevent customer overload by setting generic frequency rules for the entire audience or dynamically adapting the number of campaigns based on customer interactions and engagement levels. |
| Campaign calendar | Plan campaigns effectively with all necessary tools in one place—plan, design, test, execute, and evaluate campaigns using the campaign calendar. |
| Browser push | Engage customers through push notifications across different browsers. |
| Vouchers | Send voucher codes to incentivize purchases and boost customer loyalty. |
| Surveys | Create surveys with unique links to collect feedback and understand your target audience. |
| Tag Manager | Manage all predefined presets and custom tags for web pages, enabling customer personalization and custom tracking. |
| Centralized consent management | Manage subscription policies and track consent changes for every customer. |
| Security and compliance support | Utilize Bloomreach Engagement's comprehensive security features to keep customer data safe. |
| API triggers for scenarios | Send personalized communications to targeted customer groups based on external events, such as sports victories or product restocks, with a single API call while filtering the right audience and personalizing messages. |
Loomi AI Standard
| Feature | Description |
|---|---|
| AI Optimal send time (email & SMS) | Predict the best times for customer interaction with your campaigns using AI calculations based on past customer behavior. |
| Recommendations | Deliver personalized content with product recommendations, including: - Popular Right Now - New Items - More like this - Filter-based - Customers Also Bought/Viewed - Personalized Recommendations - Textual Similarity - Advanced Engine to combine models |
Loomi AI Premium add-on
Upgrade with Loomi AI Premium add-on package for advanced Loomi AI features. Visit channel pages for tailored add-on package suggestions.
Engagement Engine variants
Select the Engagement Engine variant that aligns with your business requirements:
| Engagement Engine variant | Description |
|---|---|
| Standard (default) | 255 profile attributes 10 profile updates per month 150 customer data points |
| Enterprise | 1024 profile attributes 50 profile updates per month 300 customer data points |
Packaging versions
This is our latest packaging, effective April 3, 2025. Learn more about our 2024 and 2023 packaging.
Updated 1 day ago