Movable Ink

Movable Ink is an engagement platform that enables you to create personalized dynamic content for your customers. It helps you generate content tailored to each customer. It includes features such as the automated creation of personalized visuals that you can send through various channels, such as emails, mobile, SMS, or others. Data and events from customer profiles in Bloomreach Engagement are used to create content exactly when your customers engage with your website.

By integrating Movable Ink and Bloomreach Engagement, you can combine their powerful features to create a more comprehensive customer engagement strategy. Movable Ink’s personalized visual content and Bloomreach Engagement’s insights into customer behavior can help you build even more effective campaigns that drive engagement levels and customer loyalty.

Use cases available with Movable Ink and Bloomreach Engagement

Personalized visuals within email or rich push notification at the time of opening

You can create dynamic content upon the customer opening an email - every time customers open the email, they get, for example, new recommendations, a social feed, or other personalized content. Data from Engagement used to generate such content are Customer attributes, Predictions, and Recommendations.

Polls within an email

You can create polls in emails that customers will engage with by clicking on specific links within.

Prerequisites for the integration

• Movable Ink account for setting up the creative, which links to the Engagement content (for example, emails).
• Your Bloomreach Engagement project must have a customer identifier that doesn't personally identify the customer.
• Needed modules in Engagement (based on the use case): Recommendations, Predictions.