Advanced emailing
Except for the built-in features in Bloomreach Engagement, there are some 3rd party resources you can use to enhance your emailing strategy or reputation performance.
3rd party monitoring
The most valuable tools are the ones provided by mailbox providers. The most known are
The tools give you an overview of your domain and point out anything negative. For example, spam complaints, SPF/DKIM errors, spam trap hits.
You can set everything up on your own, with one exception. Before adding your IP addresses on Microsoft SNDS, contact us via live chat or your Customer Success Manager. This allows us to anticipate the access request and notify the relevant provider. Once we have confirmed this step is complete, you can submit your request, and it will be approved shortly.
Google Postmaster requires adding a DNS record and Yahoo Feedback Loop requires a specific inbox to be created on your side.
To check for blocklisting, we can recommend 2 tools:
Bulk blocklist gives you the option to check for multiple domains and IP addresses at once and also shows you your Sender score.
Seed list testing
Seed list testing helps you understand how well your emails are placed in inbox folders and how many end up in spam. While it may not provide 100% accurate results, it offers valuable insights into your email performance and trends, allowing you to address deliverability issues effectively.
The process involves including a pre-set list of "seed addresses" in your campaign and receiving a report after the emails are delivered. There are multiple third-party providers available for this service, but you can also use Mailgun Inbox Placement testing with Bloomreach Engagement.
DMARC and BIMI
The importance of correct email domain verification is increasing, especially with the implementation of DMARC and BIMI standards.
Why is setting up DMARC important? DMARC helps prevent phishing emails from being sent from your domain and encourages you to organize your email infrastructure.
Setting DMARC records can be a project that takes a few months, especially if you used to send from unverified domains in the past, which only used your name in the sender email, but did not have the correct SPF and DKIM records. As DMARC would stop these, you need to properly verify them and this might take a while. This is the reason why it is important to set DMARC for reporting at first and then monitoring who is sending emails in your name. Once you have the correct domains and subdomains verified, it is time to start rejecting unknown emails.
After you configure your DMARC, you can move on to setting up a BIMI record - this allows you to display your logo next to your sender name in emails. A new DNS record needs to be added, which will point to your logo. The support for this is increasing in email clients, so make sure to take this opportunity and be among the first few brands that do this! A great resource can be found at https://bimigroup.org/implementation-guide/, including the BIMI record validator.
Updated about 1 month ago