Capture and visualize insights from data and uncover previously unseen trends with our customizable real-time analytics tools such as reports, cohorts, analyses, custom metrics, and dashboards.
- Data, Customer, Business, and Web analysts
- Data architects and scientists
- Business intelligence analysts
- Anyone who wants to understand and execute Bloomreach Engagement's analytical capabilities
Overall topics to go through: 10
Overall estimated time: ∼60 minutes
Reading time: 20 minutes
Learn about the basic analytical units and how to create them. This adds to your knowledge of Metrics.
|1.||Aggregates and Running Aggregates||Learn how to calculate aggregated information for every customer.|
|2.||Expressions||Find out how to combine multiple attributes for further customer specification with Expressions.|
|3.||Segmentations||Group customers on the basis of their attributes and activities, and understand how these groups differ from each other.|
|4.||Event Segmentations||Learn about event segmentations to learn how to categorize events for further use in other analyses.|
Reading time: 40 minutes
Learn how to use all the basic analytical tools available in Bloomreach Engagement and drive data insights specific to your business needs. This adds to your knowledge of Dashboards.
|5.||Trends||Learn how to use Trends to visualize occurrences of particular events over time.|
|6.||Funnels||Learn how to use Funnels to visualize declining numbers of customers as they progress toward a particular goal.|
|7.||Reports||Condense and visualize your data in an easily comprehensible grid table and clarify them further.|
|8.||Retentions||Learn how to use Retentions to visualize repeated customer engagement with your business.|
|9.||Flows||Learn how to use Flows to visualize the overall journey of your customers.|
|10.||Geo Analyses||Learn how to use Geo Analyses to visualize the geographical distribution of your customer's activities.|
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You can further leverage your knowledge with the learning materials below. Alternatively, continue with another learning path to master another area of the tool.
|Custom Evaluation Dashboards||Build on your knowledge about Dashboards and learn how to create custom evaluation dashboards. This article requires an understanding of the "Parameters", which can be found here.|
|Logical Operator Combinations in Funnel Filters||Make sure you understand how to use AND and OR logical operators in order to use funnel filters effectively and get the correct results.|
|Difference Between Customer-based and Event-based Metrics||Make sure you are using appropriate Metrics in your Reports.|
|SQL Reports||Learn how to create, edit or view a report using data from 3rd party data sources.|
|Business UC: Customer Analysis||See use cases that focus primarily on analyzing your customer's data.|
|Email Marketing: Path||Learn how to analyze the success of your email campaigns.|
|AI & ML Tools: Path||Predictions are an advanced analytical feature using machine learning models to predict customer behavior. Continue your learning in the AI & ML Tools: Path path to leverage your analytical knowledge further.|
|Engagement Analytics course||Take your analytical capabilities to the next level and learn how to create astonishingly in-depth reports for any business analysis and comprehensive dashboards to present statistically-backed ideas to your colleagues.|
Find all articles on Analytics in the documentation.
Updated about 1 month ago