Analytics path
Complete your onboarding.
Capture and visualize insights from data and uncover previously unseen trends with our customizable real-time analytics tools such as reports, cohorts, analyses, custom metrics, and dashboards.
Who is this for?
- Data, customer, business, and web analysts
- Data architects and scientists
- Business intelligence analysts
- Anyone who wants to understand and execute Bloomreach Engagement's analytical capabilities
Overall topics to go through: 10
Overall estimated time: ∼60 minutes
Analytical data units and segmentations
Reading time: 20 minutes
Learn about the basic analytical units and how to create them. This adds to your knowledge of Metrics.
| Aggregates and Running Aggregates | Learn how to calculate aggregated information for every customer. |
| Expressions | Find out how to combine multiple attributes for further customer specification with Expressions. |
| Segmentations | Group customers on the basis of their attributes and activities, and understand how these groups differ from each other. |
| Event Segmentations | Learn about event segmentations to learn how to categorize events for further use in other analyses. |
Basic analytical tools
Reading time: 40 minutes
Learn how to use all the basic analytical tools available in Bloomreach Engagement to drive data insights specific to your business needs. This will add to your knowledge of dashboards.
| Trends | Learn how to use Trends to visualize occurrences of particular events over time. |
| Funnels | Learn how to use Funnels to visualize declining numbers of customers as they progress toward a particular goal. |
| Reports | Condense and visualize your data in a comprehensible grid table and clarify them further. |
| Retentions | Learn how to use Retentions to visualize repeated customer engagement with your business. |
| Flows | Learn how to use Flows to visualize your customers' overall journey. |
| Geo Analyses | Learn how to use Geo Analyses to visualize the geographical distribution of your customer's activities. |
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More learning resources
The learning materials below can further enhance your knowledge. You can also continue with another learning path to learn another tool area.
| Custom Evaluation Dashboards | Build on your knowledge about Dashboards and learn how to create custom evaluation dashboards. This article requires an understanding of the parameters. |
| Logical Operator Combinations in Funnel Filters | Understand how to use AND and OR logical operators to use funnel filters and get the correct results. |
| Difference Between Customer-based and Event-based Metrics | Use appropriate metrics in your reports. |
| SQL Reports | Learn how to create, edit, or view a report using data from 3rd party data sources. |
| Business UC: Customer Analysis | See use cases that focus primarily on analyzing your customer's data. |
| Email Marketing: Path | Learn how to analyze the success of your email campaigns. |
| AI & ML Tools: Path | Predictions are an advanced analytical feature using machine learning models to predict customer behavior. Continue your learning in the AI & ML Tools: Path path to leverage your analytical knowledge further. |
| Engagement Analytics course | Learn how to create in-depth reports for business analysis and comprehensive dashboards to present data-driven ideas to your colleagues. |
| Engagement Mini Masterclass | Explore a series of free tool-focused videos. Discover the Analytics section to learn about dashboards, Apple analytics, or how to manage data during peak seasons. |
Find all articles on Analytics in the documentation.
Updated 23 days ago