Analytics: Path

Complete your onboarding.


Capture and visualize insights from data and uncover previously unseen trends with our customizable real-time analytics tools such as reports, cohorts, analyses, custom metrics, and dashboards.

Who is this for?

  • Data, Customer, Business, and Web analysts
  • Data architects and scientists
  • Business intelligence analysts
  • Anyone who wants to understand and execute Bloomreach Engagement's analytical capabilities

Overall topics to go through: 10
Overall estimated time: ∼60 minutes

1-4 Analytical data units & Segmentations

Reading time: 20 minutes


Learn about the basic analytical units and how to create them. This adds to your knowledge of Metrics.

1.Aggregates and Running AggregatesLearn how to calculate aggregated information for every customer.
2.ExpressionsFind out how to combine multiple attributes for further customer specification with Expressions.
3.SegmentationsGroup customers on the basis of their attributes and activities, and understand how these groups differ from each other.
4.Event SegmentationsLearn about event segmentations to learn how to categorize events for further use in other analyses.

4-10 Basic Analytical Tools

Reading time: 40 minutes


Learn how to use all the basic analytical tools available in Bloomreach Engagement and drive data insights specific to your business needs. This adds to your knowledge of Dashboards.

5.TrendsLearn how to use Trends to visualize occurrences of particular events over time.
6.FunnelsLearn how to use Funnels to visualize declining numbers of customers as they progress toward a particular goal.
7.ReportsCondense and visualize your data in an easily comprehensible grid table and clarify them further.
8.RetentionsLearn how to use Retentions to visualize repeated customer engagement with your business.
9.FlowsLearn how to use Flows to visualize the overall journey of your customers.
10.Geo AnalysesLearn how to use Geo Analyses to visualize the geographical distribution of your customer's activities.


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Your onboarding is now complete!

You can further leverage your knowledge with the learning materials below. Alternatively, continue with another learning path to master another area of the tool.

Further learning resources

Custom Evaluation DashboardsBuild on your knowledge about Dashboards and learn how to create custom evaluation dashboards. This article requires an understanding of the "Parameters", which can be found here.
Logical Operator Combinations in Funnel FiltersMake sure you understand how to use AND and OR logical operators in order to use funnel filters effectively and get the correct results.
Difference Between Customer-based and Event-based MetricsMake sure you are using appropriate Metrics in your Reports.
SQL ReportsLearn how to create, edit or view a report using data from 3rd party data sources.
Business UC: Customer AnalysisSee use cases that focus primarily on analyzing your customer's data.
Email Marketing: PathLearn how to analyze the success of your email campaigns.
AI & ML Tools: PathPredictions are an advanced analytical feature using machine learning models to predict customer behavior. Continue your learning in the AI & ML Tools: Path path to leverage your analytical knowledge further.
Engagement Analytics courseTake your analytical capabilities to the next level and learn how to create astonishingly in-depth reports for any business analysis and comprehensive dashboards to present statistically-backed ideas to your colleagues.
Engagement Mini MasterclassExplore a series of free tool-focused videos which are quick and easy to understand. Discover the Analytics section to learn about Dashboards, Apple analytics, or how to manage data during peak seasons. Find there many practical examples too!

Find all articles on Analytics in the documentation.