Triggers

This guide introduces you to triggers.

Triggers make your customer engagement smarter by automating responses to real-time events. Whether it's a customer action, a data change, or a specific event, triggers help you react instantly with personalized messages, profile updates, workflow launches, or data adjustments. You set the conditions — triggers handle the rest, keeping your marketing timely and relevant.

Learn more about triggers and how to set them up:

• Work with triggers: Build and edit scenarios using the Design tab to create automated customer journeys.
• API trigger: Send personalized communications to targeted groups of customers based on external events, such as a sports team winning, a weather event, or a back-in-stock product.
• On date attribute trigger: Automate date-based campaigns around key customer milestones, such as birthdays, purchase anniversaries, or subscription renewals.