Marketing agent (Affinity)

Marketing agent (also known as Affinity) is a Bloomreach add-on that uses AI to build and optimize email campaigns. You describe your goals in everyday language, and Marketing agent creates the complete campaign — including audience segmentation, content generation, and ongoing optimization. After launch, it learns from performance data and improves results over time.

Why use Marketing agent

Traditional marketing automation requires manual work at every stage — building campaigns, defining audience rules, testing ideas, and monitoring results. This limits how many campaigns a team can run and how quickly they can react.

Marketing agent replaces that manual execution:

• Go from prompt to live campaign.
• Deliver personalized experiences across segments without building each variant manually.
• Test send times automatically after launch to maximize performance.
• Measure campaign contribution with A/B testing using a control group and one variant.
• Apply industry-proven patterns for common use cases like abandoned cart, welcome flows, and re-engagement.

Core capabilities

Marketing agent covers four core areas of campaign building and optimization.

Conversational experience

Describe campaigns in everyday language, and Marketing agent builds them. Learn how to write effective prompts.

Campaign creation

Marketing agent assembles complete campaign structures, including audiences, timing, decision logic, and control groups. Browse the examples and success stories to see what you can build.

Content creation

Marketing agent generates email subject lines, copy, and personalization rules aligned with your goals and brand guidelines. Learn more about Work with content in Marketing agent.

Continuous optimization

Marketing agent learns and adapts after launch. It experiments with email send times to maximize performance. Learn more about how Marketing agent makes decisions during optimization.

Access and availability

To use Marketing agent, you need:

• Marketing agent module enabled — available as a paid add-on. Contact your Account Manager for activation.
• Loomi Agentic User role — assigned to your user account.
• Access permissions — Marketing agent inherits your existing permissions. You'll typically also need campaign editor and recommendations access.

Marketing agent currently supports email only. It combines conversational campaign creation with manual editing, and includes pre-built templates for common marketing scenarios.

Related articles

• How to think about Marketing agent: Understand how AI agents work together as your new marketing colleague.
• Get started with Marketing agent: Guide to creating your first campaign.
• Understand Marketing agent structure: Learn about each campaign element and how to review your generated campaign.
• How Marketing agent makes decisions: Learn about design-time and run-time intelligence.
• Work with content in Marketing agent: Email content creation and editing capabilities.
• Examples and success stories in Marketing agent: Browse proven use case patterns and prompts.
• Limitations: Current constraints and known issues.
• How Marketing agent uses AI: AI models, data handling, privacy, and transparency.