Campaign Agent

Campaign Agent is a Bloomreach add-on that uses AI to build and optimize email campaigns. You describe your goals in everyday language, and Campaign Agent creates the complete campaign — including audience segmentation, content generation, and ongoing optimization. After launch, it learns from performance data and improves results over time.

Why use Campaign Agent

Traditional marketing automation requires manual work at every stage — building campaigns, defining audience rules, testing ideas, and monitoring results. This limits how many campaigns a team can run and how quickly they can react.

Campaign Agent replaces that manual execution:

• Go from prompt to live campaign in minutes.
• Deliver personalized experiences across thousands of segments without building each variant manually.
• Test send times, subject lines, and content variants automatically after launch.
• Apply industry-proven patterns for common use cases like abandoned cart, welcome flows, and re-engagement.

Core capabilities

Campaign Agent covers four core areas of campaign building and optimization.

Conversational experience

Describe campaigns in everyday language, and Campaign Agent builds them. Learn how to write effective prompts.

Campaign creation

Campaign Agent assembles complete campaign structures, including audiences, timing, decision logic, and control groups. Browse the examples and success stories to see what you can build.

Content creation

Campaign Agent generates email subject lines, copy, and personalization rules aligned with your goals and brand guidelines. Learn more about Work with content in Campaign Agent.

Continuous optimization

Campaign Agent learns and adapts after launch. It experiments with email send times to maximize performance. Learn more about how Campaign Agent makes decisions during optimization.

Access and availability

• Available as a paid Bloomreach add-on. Contact your Customer Success Manager for more information.
• Currently supports email only.
• Combines conversational campaign creation with manual editing capabilities — letting you fine-tune campaign nodes if needed.
• Includes pre-built templates for common marketing scenarios.

Related articles

• How to think about Campaign Agent: Understand how AI agents work together as your new marketing colleague.
• Get started with Campaign Agent: Guide to creating your first campaign.
• Understand the Campaign Agent structure: Learn about each campaign element and how to review your generated campaign.
• How Campaign Agent makes decisions: Learn about design-time and run-time intelligence.
• Work with content in Campaign Agent: Email content creation and editing capabilities.
• Examples and success stories in Campaign Agent: Browse proven use case patterns and prompts.
• Limitations: Current constraints and known issues.
• How Campaign Agent uses AI: AI models, data handling, privacy, and transparency.