Email deliverability dashboard

The email deliverability dashboard is part of the Channel performance dashboards within Performance dashboards. It gives you insights into your email delivery performance and the health of your email audience.

The dashboard has 2 sections:

• Deliverability data: Metrics from your sending activity, including delivery rate, bounce rates, complaint rate, open rate, and click-through rate.
• External deliverability data: Reputation, spam rate, and authentication signals pulled directly from Google Postmaster Tools and Microsoft SNDS.

Set up external deliverability data

The external deliverability data section requires a connected Google Postmaster Tools or Microsoft SNDS integration. See Set up external deliverability data integrations to get started.

Access the dashboard

1. Go to Overview > Channel Performance.
2. Select Email.
3. In the left navigation, select a section under Deliverability:
   • Deliverability overview: A summary of your key deliverability metrics.
   • Failed sends and bounces: Details on why sends failed and which addresses bounced.
   • Audience health: Engagement levels and contact removal data.
   • External deliverability data: Data from Google Postmaster Tools and Microsoft SNDS.

To customize the dashboard, learn how to modify it. For metric definitions, refer to the glossary.

Benchmark thresholds

The dashboard highlights metrics that fall outside industry benchmarks:

For guidance on how to use each section of the dashboard—including how to investigate bounce patterns, spam rate spikes, and authentication issues—see Monitor email deliverability dashboard.