What to Expect From this Use Case

Discount Countdown Banner increases purchase likelihood and conversion rates. Deploy this use case and instill a sense of urgency in customers. It simplifies marketers' jobs by driving up conversion rates by 16%, as seen in the case of eBuyer.

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Tip

Visit our microsite to read more about this and other use cases developed by a team of Bloomreach experts.

Use Case Items

With this use case, you’ll get a:

• Ready-to-use discount countdown banner
• Pre-defined evaluation dashboard

How to deploy the Use Case

After downloading the use case, follow these steps:

Step 1: Meet the Requirements

Verify if the data in your project meets the requirements. Follow this step-by-step setup guide in case of problems.

Step 2: Understand the Use Case Logic

The banner operates on the principle of inducing urgency to accelerate customers' purchase decisions. The trigger event is a customer visit to the website, prompting the immediate display of the discount countdown banner at the top of the page.

The use case does not involve any wait nodes or conditional checks post the trigger event—the urgency is conveyed as soon as the customer lands on the site. The banner serves as an immediate visual alert, prompting the customer to act quickly to avail of the discount.

If the customer has closed the banner during their session on the website once, the banner will not show again. Please adjust the exact discount offer and the banner countdown duration.

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Tip

The logic of this use case is built on best practices and only requires adjustments if you want to further customize the use case. Get instant value by launching this campaign in just a few clicks.

However, we highly recommend you adjust the use case design and copy to fit your business needs.

Step 3: Adjust the Use Case

Now that you understand the use case logic, you can set up the use case according to your preference.

3.1 Banner Settings

If you decide to customize the banner logic, follow this detailed guide to make the adjustments.

3.2 Design & Copy

Customize the banner visuals and copy to align with your company's brand identity. See banner tooltips ℹ️ in case of uncertainty.

Otherwise, you can go through this guide for more information.

3.3 A/B test

A/B test the use case to better understand the banner performance and revenue generated.

This use case's A/B test traffic distribution is set to variant A at 80 % and the control group at 20 %. We recommend keeping this distribution as it brings quick and statistically significant results.

Learn more about the dos and don'ts when modifying your A/B tests in this guide.

Step 4: Test and Run the Use Case

When you are done adjusting the use case, we recommend to always test the use case before deployment. When testing, double-check if the use case design, copy, and settings work as preferred.

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Warning

You should only deploy a use case after testing. Testing prevents sending unfinished or imperfect campaigns to your customer base.

Run the use case once the testing is over. When you open the banner, click the Start button in the upper right corner to launch the campaign.

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Congratulations!

If you got here, you have successfully deployed this use case.

Step 5: Evaluate the Results

Remember to run the use case for a few days to see the impact.

After this initial period, use the prebuilt and ready-to-use evaluation dashboard specifically included in this use case to measure and analyze relevant data.

To evaluate, open the evaluation dashboard, enter the banner's name (e.g. Discount Countdown Banner), set the attribution window for revenue in hours (e.g. 24) and click the Refresh button in the upper right corner to see the results.

If you encounter any problems, read this article for insights on evaluating your campaign.

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Tip

Don’t forget to regularly check campaign results so you can optimize the use case for better performance.

Additional Resources

Learn how to enhance and optimize the banner performance with different tips and tricks from Bloomreach experts.