Clarity
What is Clarity
When shoppers can't find what they need or their questions go unanswered, they leave—and so does your revenue. Bloomreach Clarity opens a new avenue of product discovery, transforming the traditional shopping experience into a dynamic, guided journey.
As the first agentic AI assistant from Bloomreach, Clarity doesn’t just respond—it anticipates shopper needs, delivering real-time recommendations and expert product guidance when and where it’s needed.
Clarity engages shoppers, turning every interaction into a conversion opportunity. It removes friction, reduces cart abandonment, and maximizes revenue for your business.
How Clarity improves the shopping experience
Clarity combines AI, product data, and ecommerce insights to create a smoother shopping journey.
AI-driven and conversational
Clarity adapts to shopper behavior (clicks, views, and cart contents) and offers relevant, real-time support. Using advanced AI, Clarity provides intuitive, human-like conversations aligned with your business goals.
Engagement at the right time
Clarity reaches out when shoppers are most likely to need help, like when they hesitate at checkout or add items to their cart. Clarity offers relevant product recommendations and helpful insights to drive purchases.
Designed for ecommerce
Clarity uses your product data and general knowledge to provide accurate and helpful insights. This enhances product discovery, helping shoppers find what they need faster.
Key benefits for your business
Clarity delivers value in 4 ways.
Commercial growth
- Boosts conversions: Clarity answers questions and builds shopper confidence, encouraging purchases.
- Drives engagement: Interactive conversations invite shoppers to explore more products.
- Reduces cart abandonment: Clarity guides customers at critical moments to keep them on track.
See how Clarity improved conversion rates and revenue per visitor and reduced exit rates in the TGF case study.
Data collection and insights
- Actionable insights: Clarity tracks and analyzes every shopper interaction through transcripts, building a data set that helps optimize your products, services, and website.
- Data collection and personalization: Insights from Clarity interactions help tailor messaging, recommendations, and promotions.
Improve user experience
- 24/7 support: Clarity helps customers anytime, anywhere.
- Seamless navigation: Clarity guides customers from browsing to checkout with intuitive conversations.
Build brand loyalty
- Brand-aligned communication: Clarity speaks in your brand’s tone of voice, making it a natural extension of your brand.
- Beyond sales: Clarity builds lasting customer relationships, not just transactions. Clarity can engage returning customers with personalized check-ins, offering tailored advice based on past interactions. It can also assist with specific product-related questions, like sizing or compatibility, creating a consultative and engaging shopping experience beyond sales.
Technical specifications
- Available on the web (PC and mobile).
- Launched through Engagement weblayers, allowing full customization. You can even create your custom Clarity visuals.
Note
Coming to app in Q4 2025 and messaging in Q1 2026.
FAQs
Is Clarity a customer support assistant?
No, Clarity isn't a customer support assistant. It's a virtual shopping assistant designed to help you achieve your business goals, collect customer insights, and build brand loyalty. However, if a shopper asks a support question, Clarity can direct them to your support team.
How is Clarity different from traditional rule-based chatbots?
Unlike traditional chatbots, which follow strict rule sets, Clarity uses advanced AI to understand shopper intent and provide context-aware responses.
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Updated 18 days ago