App Personalization Package
On-site personalization and A/B testing with add-on in-app personalization - all are powered by real-time, first-party data for the fastest ROI on the market.
Packaging versions
This is our latest packaging, effective April 3rd, 2025. Learn more about our 2024 and 2023 packaging.
How the App Personalization package works
The package has two main components and one additional:
- App Personalization channel features
- Data Engine platform & Loomi AI standard
- Add-on features – available as package upgrades
1. App Personalization channel features
| Feature | Description |
|---|---|
| Mobile Push | Send textual push notifications with media (images) and interaction (buttons) to mobile app users to enhance your mobile strategy. |
| In-app Messaging | Communicate directly with customers while they use the app, providing personalized and timely information like order updates and promotional offers. |
| App Inbox | Store mobile push notifications and in-app messages in the App Inbox for a defined period, allowing users to access them even after dismissal. |
| In-app Content blocks | Display campaigns within mobile applications that blend seamlessly with the app design, enriching the user experience without intruding. |
| Server-side testing & personalization (Managed endpoints) | Return personalized HTTP responses with managed endpoints, allowing true personalization on any third-party application or channel. |
| Visual builder and HTML editor, Test & Preview | Build in-app notifications using a simple drag-and-drop workflow or an HTML editor for website code. |
| Dynamic Content & Personalization | Optimize in-app notifications for performance and tailor them to recipients. |
| Asset library & Pre-built weblayer templates | Create templates from scratch or use predefined templates from a curated library. |
| Campaign Performance Dashboards | Analyze and evaluate data with dashboards to view key business metrics and trends in one place. |
2. Data Engine and Loomi AI Standard features
Refer to the Customer Data Engine package for more details on the individual features.
3. Add-on features
Enhance your package with add-on features to maximize Bloomreach Engagement capabilities. This includes Loomi AI Premium and Additional features.
Loomi AI Premium
Audience Optimization
This AI package enhances audience targeting and segmentation, improving how you reach and engage with your customers.
| Feature | Description |
|---|---|
| Predictions (Purchase, Churn, Open Email, In-Session, Custom) | Use our AI-powered advanced feature with machine learning models to predict customer behavior and choose the right campaign for specific audience segments to maximize conversion rates. |
| Autosegments | Uncover hidden opportunities by automatically generating high-value segments. AI finds unique combinations of customer properties and metrics, removing the effort needed to analyze data and build hyper-targeted segments manually. |
Loomi AI Analytics
AI package designed to streamline data analysis, reporting, and dashboard creation for efficient insights.
| Feature | Description |
|---|---|
| Loomi Analytics | Generate analysis and definitions like reports, funnels, trends, and segmentation by asking questions in human language, gaining insights without hours of setup. |
Loomi AI Journey Orchestration
Enhance lifecycle marketing and orchestration with this AI package, streamlining user engagement.
| Feature | Description |
|---|---|
| Contextual personalization (Email campaigns, Scenarios) | A Loomi AI-powered personalization engine that analyzes and understands each customer's unique context to serve compelling content based on historical interactions. |
| AI Content Generator | Create excellent marketing copywriting content directly in the campaign editor with Loomi AI. |
| Recommendations+ | Predict the next best product by considering the order of user interactions, offering more accurate recommendations. |
Additional features
| Feature | Description |
|---|---|
| Instance (shared/private/exclusive) | Secure, scalable access to a customer data and experience platform featuring AI-driven analytics and full channel automation for precise marketing. |
| App Cloud Ecosystem | Build and maintain custom integrations and data flows, ensuring adaptable and scalable solutions to meet business requirements. |
| Engagement Big Query | Flexible, secure, and scalable infrastructure to house your data in an Engagement-like structure, with frequent data updates ensuring your data is always available on demand for custom analytics using your own BI tools. |
| Transactional messages | Raise the soft limits of a channel, allowing you to exceed the expected usage for that channel. |
| Long-term Analytics | Unlock campaign dashboards for a 13-month timeline instead of the default 3-month period. |
| Audit log | Capture and store records of user activity, enabling detection and investigation of suspicious actions by answering who performed an action, what was done, when it occurred, and where it took place. |
| VPN | Create a secure tunnel between local area networks through Google Cloud's Virtual Private Cloud, providing an extra security layer for data transmissions. |
| Engagement Enhanced Security (SSO, SSL encryption, IP allow-/ block -list) | Collectively provide robust security measures to control user access, ensure encrypted data transmission, and restrict platform access to specific IP addresses. |
Updated about 20 hours ago