App Personalization Package

On-site personalization and A/B testing with add-on in-app personalization - all are powered by real-time, first-party data for the fastest ROI on the market.

How the App Personalization package works

The package has two main components and one additional:

App Personalization channel features
Data Engine platform & Loomi AI standard
Add-on features – available as package upgrades

App Personalization channel features

Feature	Description
Mobile Push	Send textual push notifications with media (images) and interaction (buttons) to mobile app users to enhance your mobile strategy.
In-app Messaging	Communicate directly with customers while they use the app, providing personalized and timely information like order updates and promotional offers.
App Inbox	Store mobile push notifications and in-app messages in the App Inbox for a defined period, allowing users to access them even after dismissal.
In-app Content blocks	Display campaigns within mobile applications that blend seamlessly with the app design, enriching the user experience without intruding.
Server-side testing & personalization (Managed endpoints)	Return personalized HTTP responses with managed endpoints, allowing true personalization on any third-party application or channel.
Visual builder and HTML editor, Test & Preview	Build in-app notifications using a simple drag-and-drop workflow or an HTML editor for website code.
Dynamic Content & Personalization	Optimize in-app notifications for performance and tailor them to recipients.
Asset library & Pre-built weblayer templates	Create templates from scratch or use predefined templates from a curated library.
Campaign Performance Dashboards	Analyze and evaluate data with dashboards to view key business metrics and trends in one place.

Data Engine and Loomi AI Standard features

Refer to the Customer Data Engine package for more details on the individual features.

Add-on features

Enhance your package with add-on features to maximize Bloomreach Engagement capabilities. This includes Loomi AI Premium and Additional features.