Email package
The Email package delivers personalized, timely email campaigns powered by real-time customer data. It helps you send fewer, more relevant emails — strengthening customer relationships and driving revenue.
How the Email package works
The Email package consists of two core components — Email features and the Loomi AI Platform — and can be extended with AI Tools & Agents, Add-ons, and Increased allowances.
Email features
| Feature | Description |
|---|---|
| Email Recommendations | Deliver personalized product recommendations directly in email campaigns, powered by real-time customer and product data. |
| Personalized triggered emails & campaigns | Create tailored messages based on customer data and send relevant campaigns to targeted audiences. |
| Personalized Email Sign-up Units (weblayers) | Grow your email subscriber list by capturing customer data across desktop and mobile devices. |
| Visual Builders (WYSIWYG & HTML), Test & Preview | Build emails using a drag-and-drop visual editor or an HTML editor, with built-in testing and preview tools. |
| A/B testing & automatic winner distribution | Test a smaller sample group and automatically send the winning variant to the rest of your audience. |
| Dynamic Content & Personalization | Optimize emails for performance and tailor them to individual recipients with advanced personalization features. |
| Asset Library & pre-built templates | Create templates from scratch or start with a predefined template from a curated library. |
| Email testing & inbox preview | Identify and fix potential issues before sending to your subscribers. |
| IP warm-up & deliverability support | Gradually increase email sending volume to establish a positive sender reputation and improve inbox placement. |
| Campaign & Journey Performance Dashboards | Track key metrics and make data-driven decisions to optimize campaign performance. |
| Email heat maps | Visualize click behavior to identify optimization opportunities across your email campaigns. |
| Transactional Email API | Trigger personalized transactional emails via API using your templates or raw HTML. |
| Transactional Email Fallback (High Availability) | Automatically send transactional emails via a second provider if the first fails. |
| Email Orchestration allowance | Includes 60 annual emails per billable profile. |
Loomi AI Platform
The Email package is built on the Loomi AI Platform, which provides the data foundation for all email features. Refer to the Loomi AI Platform page for details on individual platform features.
AI Tools & Agents
Extend the Email package with AI tools to improve audience targeting, content creation, and campaign orchestration.
Loomi AI Audience
AI package to improve audience targeting and segmentation.
| Feature | Description |
|---|---|
| Predictions (Purchase, Churn, Open Email, In-Session, Custom) | Use machine learning models to predict customer behavior and target the right audience segments to maximize conversion rates. |
| Autosegments | Automatically generate high-value segments based on unique combinations of customer properties and metrics. |
Loomi AI Analytics
AI package to streamline data analysis, reporting, and dashboard creation.
| Feature | Description |
|---|---|
| Loomi Analytics | Generate reports, funnels, trends, and segmentation definitions by asking questions in plain language. |
Loomi AI Journeys
AI package to improve lifecycle marketing and campaign orchestration.
| Feature | Description |
|---|---|
| Contextual personalization (email campaigns, scenarios) | Analyze each customer's unique context to serve the most relevant content based on their historical interactions. |
| AI Content Generator | Create marketing copy directly in the campaign editor using Loomi AI. |
| Recommendations+ | Predict the next best product by considering the order of user interactions for more accurate recommendations. |
| Optimal Send Time (with channel selector) | Predict the best time for each customer to receive a campaign, with the ability to select the specific channel to optimize for. |
Engagement Enterprise AI
All Loomi AI tools in one package.
| Included | Description |
|---|---|
| Loomi AI Audience | All Loomi AI Audience features. |
| Loomi AI Analytics | All Loomi AI Analytics features. |
| Loomi AI Web | All Loomi AI Web features. |
| Loomi AI Journeys | All Loomi AI Journeys features. |
ImportantLoomi Marketing Agent isn't included in Enterprise Engagement AI and must be purchased separately.
Loomi Marketing Agent
AI agent that increases your team's capacity to ship campaigns.
| Feature | Description |
|---|---|
| Loomi Marketing Agent | An AI agent that builds email campaigns from a plain-language brief, with built-in approval workflows and brand controls. |
Add-ons
Expand the Email package with additional features to meet specific business requirements.
| Add-on | Description |
|---|---|
| Instance (shared/private/exclusive) | Secure, scalable access to the platform with shared, private, or exclusive instance options. |
| App Cloud Ecosystem | Build and maintain custom integrations and data flows. |
| Loomi BigQuery | Export your data to BigQuery for custom analytics using your own BI tools. |
| Audit Logs | Track and investigate user activity across your project. |
| VPN | Secure data transmission via Google Cloud's Virtual Private Cloud. |
| Engagement Enhanced Security | SSL encryption and IP allow/block-list controls for platform access. |
Extensions
Enables server-side testing, personalization via managed endpoints, webhooks, API orchestration, and recommendations for extensions.
| Feature | Description |
|---|---|
| Server-side Testing & Personalization (Managed Endpoints) | Run server-side A/B tests and deliver personalized experiences via managed API endpoints without relying on client-side code. |
| Webhooks | Send real-time event-driven data from your project to external systems via HTTP callbacks. |
| Recommendations for Extensions | Deliver personalized product recommendations via API to any channel or touchpoint. |
| API Orchestration allowance | Includes 60 annual API orchestrations per billable profile. |
Increased allowances
If your email sending needs exceed the default limit, you can purchase an Increased allowance to raise the limit.
| Increased allowance | What it increases |
|---|---|
| Email Orchestration | Adds 60 annual emails per billable profile. |
Updated about 2 hours ago