Ad Audiences package
The Ad Audiences package reduces customer acquisition costs and maximizes return on ad spend by activating first-party behavioral and predictive data across major advertising platforms.
How the Ad Audiences package works
The Ad Audiences package consists of two core components — Ad Audiences features and the Loomi AI Platform — and can be extended with AI Tools & Agents and Add-ons.
Ad Audiences features
| Feature | Description |
|---|---|
| Meta (Facebook, Instagram) Ads | Sync first-party customer segments to Meta Ads Manager for retargeting, suppression, and lookalike audience creation. |
| Google Ads | Sync customer segments to Google Ads for targeting on Search, Gmail, YouTube, and Display via Google Customer Match. |
| Snapchat Ads | Sync enriched customer segments to Snapchat Custom Audiences for cross-channel targeting. |
| Adform Ads | Push real-time customer segments to Adform for personalized ad targeting and retargeting. |
| TikTok Ads | Send customer segments to TikTok Custom Audiences for data-driven targeting. |
| Meta Leads Ads | Automatically ingest Meta Lead Ad submissions into your project to trigger faster activation and personalized follow-up. |
| Meta Conversions API | Send conversion events directly to Meta Ads via server-to-server tracking for more accurate attribution in cookie-restricted environments. |
| Google Display & Video 360 | Send customer segments to Google DV360 for advanced programmatic advertising at scale. |
Loomi AI Platform
The Ad Audiences package is built on the Loomi AI Platform, which provides the data foundation for all ad audience features. Refer to the Loomi AI Platform page for details on individual platform features.
AI Tools & Agents
Extend the Ad Audiences package with AI tools to improve audience targeting and analytics.
Loomi AI Audience
AI package to improve audience targeting and segmentation.
| Feature | Description |
|---|---|
| Predictions (Purchase, Churn, Open Email, In-Session, Custom) | Use machine learning models to predict customer behavior and target the right audience segments to maximize conversion rates. |
| Autosegments | Automatically generate high-value segments based on unique combinations of customer properties and metrics. |
Loomi AI Analytics
AI package to streamline data analysis, reporting, and dashboard creation.
| Feature | Description |
|---|---|
| Loomi Analytics | Generate reports, funnels, trends, and segmentation definitions by asking questions in plain language. |
Engagement Enterprise AI
All Loomi AI tools in one package.
| Included | Description |
|---|---|
| Loomi AI Audience | All Loomi AI Audience features. |
| Loomi AI Analytics | All Loomi AI Analytics features. |
| Loomi AI Web | All Loomi AI Web features. |
| Loomi AI Journeys | All Loomi AI Journeys features. |
Add-ons
Expand the Ad Audiences package with additional features to meet specific business requirements.
| Add-on | Description |
|---|---|
| Instance (shared/private/exclusive) | Secure, scalable access to the platform with shared, private, or exclusive instance options. |
| App Cloud Ecosystem | Build and maintain custom integrations and data flows. |
| Loomi BigQuery | Export your data to BigQuery for custom analytics using your own BI tools. |
| Audit Logs | Track and investigate user activity across your project. |
| VPN | Secure data transmission via Google Cloud's Virtual Private Cloud. |
| Engagement Enhanced Security | SSL encryption and IP allow/block-list controls for platform access. |
Extensions
The Extensions add-on enables server-side testing, personalization via managed endpoints, webhooks, and API orchestration.
| Feature | Description |
|---|---|
| Server-side Testing & Personalization (Managed Endpoints) | Run server-side A/B tests and deliver personalized experiences via managed API endpoints without relying on client-side code. |
| Webhooks | Send real-time event-driven data from your project to external systems via HTTP callbacks. |
| Recommendations for Extensions | Deliver personalized product recommendations via API to any channel or touchpoint. |
| API Orchestration allowance | Includes 60 annual API orchestrations per billable profile. |
Updated about 2 hours ago