Email tracking and delivery statuses

This guide explains how Bloomreach tracks email campaigns and manages delivery statuses.

Bloomreach provides out-of-the-box email tracking and bounce management for all email provider integrations so you can analyze email performance, deliverability, and email list health.

Email tracking

Email campaigns generate campaign events for all customers in the campaign's audience. These events cover actions from Bloomreach sending the email to customers opening and clicking it. For the full structure of campaign events, read the System events article.

Email delivery status

Email campaign events include a status attribute that describes email delivery and interaction steps. The attribute values fall into 3 groups:

Send from Bloomreach
Deliver the email
User interactions

Send from Bloomreach

Status	Description
`enqueue_failed`	Bloomreach couldn't enqueue the email because of an error on the provider side (a connection error) or on the Bloomreach side (for example, an error in Jinja). The `message` attribute contains details of the error. A missing email property in a customer profile doesn't generate `enqueue_failed` events. The same applies to phones, for example.
`enqueued`	Bloomreach enqueued the email to the email provider.
`suppressed`	Bloomreach suppressed the email. The `type` and `message` attributes contain details of the suppression type: • Missing consent • Frequency policy • Cumulative bounce • Suppression lists • Email list hygiene filter

Deliver the email

Status	Description
`delivered`	The email provider confirmed delivery of the email. The confirmation comes as a successful `2.x.y`) Simple Mail Transfer Protocol (SMTP) response from the recipient server. However, the recipient server defines what counts as delivered, so no distinction is made between emails that reach the recipient's inbox and emails that reach the spam folder.
`hard_bounced`, `preblocked`, `soft_bounced`	The email provider notified Bloomreach that the email bounced and wasn't delivered. For more information, read the Bounce management article.

User interactions

Status	Description
`clicked`	The customer clicked a link inside the email. This includes clicking the unsubscribe link. If the campaign uses a tracking consent for clicks, `clicked` is tracked only for recipients who consented, including clicks on the unsubscribe link. Links still work without consent. For example, a recipient can still unsubscribe.
`complained`	The customer marked the email as spam. For more information, read the Bounce management article.
`opened`	The customer opened the email (the pixel in the email was loaded). Some services block these pixels. If the campaign requires a tracking consent for opens, recipients without consent still get the email, but not the pixel. Either case may result in customers who have only the `clicked` event tracked, without `opened`.
`unsubscribed`	The customer unsubscribed using List unsubscribe.

Email bounce investigation

The bounce investigation process helps ensure email deliverability and list health. During this process, the main indicator monitored is the email delivery rate, and the goal is a delivery rate above 99%. If the delivery rate falls below certain thresholds, it triggers an investigation, and Bloomreach takes specific actions to address the issues. For details, read the Email bounce investigation article.