Upgrade your Bloomreach Engagement with add-ons for advanced analytics, personalized experiences, and better security. Tailor your package to meet your business needs.

Loomi Premium features

Audience optimization

This AI package enhances audience targeting and segmentation, improving how you reach and engage with your customers.

Feature	Description
Predictions (Purchase, Churn, Open Email, In-Session, Custom)	Use our AI-powered advanced feature with machine learning models to predict customer behavior and choose the right campaign for specific audience segments to maximize conversion rates.
Autosegments	Uncover hidden opportunities by automatically generating high-value segments. AI finds unique combinations of customer properties and metrics, removing the effort needed to analyze data and build hyper-targeted segments manually.

Loomi AI Analytics

AI package designed to streamline data analysis, reporting, and dashboard creation for efficient insights.

Feature	Description
Loomi Analytics	Generate analysis and definitions like reports, funnels, trends, and segmentation by asking questions in human language, gaining insights without hours of setup.

Loomi AI Web Personalization

Boost web personalization with this AI package, creating tailored content for unique user experiences.

Feature	Description
Contextual personalization (Weblayers)	A Loomi AI-powered personalization engine that automatically analyzes and understands each customer's unique context to serve the most compelling content based on their historical interactions.
Weblayer variants generator	Show personalized banners on specified pages of your website to a specified audience, driving engagement and conversion.
Recommendations+	Predict the next best product by considering the order of user interactions, offering more accurate recommendations.

Loomi AI Journey Orchestration

Enhance lifecycle marketing and orchestration with this AI package, streamlining user engagement.

Feature	Description
Contextual personalization (Email campaigns, Scenarios)	A Loomi AI-powered personalization engine that analyzes and understands each customer's unique context to serve compelling content based on historical interactions.
Loomi Content: Copy generator	Create excellent marketing copywriting content directly in the campaign editor with Loomi AI.
Recommendations+	Predict the next best product by considering the order of user interactions, offering more accurate recommendations.
Optimal send time	Predict the best times for customer interaction with your campaigns using AI calculations based on past customer behavior, with the ability to select the specific channel to optimize send time for.

Engagement Enterprise AI

This AI package supports lifecycle marketing and orchestration, including all features from Loomi Premium packages.

Feature	Description
Predictions (Purchase, Churn, Open Email, In-Session, Custom)	Use AI-powered models to predict customer behavior and optimize campaigns for specific audience segments.
Autosegments	Automatically generate high-value segments using AI to find unique customer property combinations.
Loomi Analytics	Generate analysis and insights by asking questions in human language.
Contextual personalization	Personalization engine that serves content based on customer context and interactions.
Weblayer variants generator	Show personalized banners on specified web pages to drive engagement and conversion.
Recommendations+	Predict the next best product by considering user interaction order.
Loomi Content: Copy generator	Create marketing content directly in the campaign editor with Loomi AI.

Additional features

Feature	Description
Instance (shared/private/exclusive)	Secure, scalable access to a customer data and experience platform featuring AI-driven analytics and full channel automation for precise marketing.
App Cloud Ecosystem	Build and maintain custom integrations and data flows, ensuring adaptable and scalable solutions to meet business requirements.
Engagement Big Query	Flexible, secure, and scalable infrastructure to house your data in an Engagement-like structure, with frequent data updates ensuring your data is always available on demand for custom analytics using your own BI tools.
Increased Volume Email Messaging	Raise the soft limits of a channel, allowing you to exceed the expected usage for that channel.
Long-term Analytics	Unlock campaign dashboards for a 13-month timeline instead of the default 3-month period.
Audit log	Capture and store records of user activity, enabling detection and investigation of suspicious actions by answering who performed an action, what was done, when it occurred, and where it took place.
VPN	Create a secure tunnel between local area networks through Google Cloud's Virtual Private Cloud, providing an extra security layer for data transmissions.
Engagement Enhanced Security (SSL encryption, IP allow-/ block -list)	Collectively provide robust security measures to control user access, ensure encrypted data transmission, and restrict platform access to specific IP addresses.

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Packaging versions
This is our latest packaging, effective April 3, 2025. Learn more about our 2024 and 2023 packaging.