SMS Evaluation Dashboard
The SMS campaign module provides an evaluation dashboard that displays multiple metrics that indicate the performance of your SMS campaign. Analyze data for:
- SMS performance
- Audience engagement
- Conversion funnel
- Failed sends and deliveries
SMS campaign performance
Note
All statistics are calculated by considering the 7-day click attribution window.
| Displayed metric | Description |
|---|---|
| Orders | The number of purchases made after clicking on the link in the SMS. |
| Conversion rate | The number of purchases made after clicking on a link in SMS divided by the number of sent SMS. |
| Revenue per message | The sum of values (total_price) of purchases made after clicking on the link in SMS divided by the number of sent SMS. |
| Revenue | The sum of values (total_price) of purchases made after clicking on a link in SMS. |
Audience engagement
| Displayed metric | Description |
|---|---|
| Sent | Total number of sent SMS. |
| Delivered | Total number of delivered SMS. |
| Clicked | Total number of clicked SMS. |
| Unsubscribed | Total number of SMS unsubscribes. |
| Delivery rate | Number of unique SMS that were delivered divided by the number of sent SMS. |
| Click rate | Number of unique SMS that were clicked divided by the number of sent SMS. |
| Unsubscribe rate | Number of unique SMS unsubscribes divided by the number of sent SMS. |
Conversion funnel
| Displayed metric | Description |
|---|---|
| Sent | Total number of sent SMS and percentage of the successfully sent SMS. |
| Delivered | Total number of delivered SMS and percentage of the number of unique SMS that were delivered divided by the number of sent SMS. |
| Clicked | Total number of clicked SMS and percentage of the number of unique SMS that were clicked divided by the number of sent SMS. |
| Purchased | The number of unique purchases within the 7-day click attribution window and percentage of the number of unique purchases within the 7-day click attribution window divided by the number of sent SMS. |
Failed sends and deliveries
| Displayed metric | Description |
|---|---|
| Failed sends | It lists (and breaks into percentages) all the reasons why SMS failed to be sent. |
| Failed deliveries | It lists (and breaks into percentages) all the reasons why SMS failed to be delivered. |
Predefined SMS evaluation dashboard
Bloomreach Engagement offers various predefined dashboards. This evaluation is also available for SMS Campaigns. Read more about the SMS - Revenue - Campaign Evaluation template.
SMS channel performance
Note
All statistics are calculated by considering the 7-day click attribution window.
| Displayed metric | Description |
|---|---|
| Total subscribers | The number of all customers with consent to receive SMS. |
| New subscribers | The number of unique customers who accepted the consent for the SMS category. |
| Responses Received | The number of all incoming messages for SMS and MMS. |
| Revenue | The sum of values (total_price) of purchases made after clicking on a link in SMS for each campaign or automation. |
| Delivered | Total number of delivered SMS % Delivered - The number of SMS that were delivered divided by the number of sent SMS |
| Clicked | Total number of clicked SMS % Clicked - The number of SMS that were clicked divided by the number of sent SMS |
| Unsubscribe rate | The number of SMS unsubscribes divided by the number of delivered SMS. |
Revenue
Revenue metrics for automations
| Metrics for automation | Description |
|---|---|
| Revenue per message | The sum of values (total_price) of purchases made after clicking on a link in SMS divided by the number of sent SMS. |
| Revenue | The sum of values (total_price) of purchases made after clicking on a link in the SMS. |
Performance report drilled down by campaign_name | 1. Sent - Total number of sent SMS. 2. Delivered - Total number of delivered SMS. 3. Delivery rate - The number of SMS that was delivered divided by the number of sent SMS. 4. Clicked - Total number of clicked SMS. 5. Click rate - The number of SMS that was clicked divided by the number of sent SMS. |
Revenue metrics for campaigns
| Metrics for campaigns | Description |
|---|---|
| Revenue per message | The sum of values (total_price) of purchases made after clicking on a link in SMS divided by the number of sent SMS. |
| Revenue | The sum of values (total_price) of purchases made after clicking on a link in SMS. |
Performance report drilled down by campaign_name | 1. Sent - Total number of sent SMS. 2. Delivered - Total number of delivered SMS. 3. Delivery rate - The number of SMS that was delivered divided by the number of sent SMS. 4. Clicked - Total number of clicked SMS. 5. Click rate - The number of SMS that was clicked divided by the number of sent SMS. |
Updated 9 months ago