SMS Evaluation Dashboard

The SMS campaign module provides an evaluation dashboard that displays multiple metrics that indicate the performance of your SMS campaign. You can analyze data for SMS performance, audience engagement, conversion funnel, and failed sends and deliveries.

The explanations of each metric are mentioned in respective tables.

SMS Campaign Performance

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All statistics are calculated by considering the 7-day click attribution window.

Displayed metricDescription
OrdersThe number of purchases made after clicking on the link in the SMS.
Conversion rateThe number of purchases made after clicking on a link in SMS divided by the number of sent SMS.
Revenue per messageThe sum of values (total_price) of purchases made after clicking on the link in SMS divided by the number of sent SMS.
RevenueThe sum of values (total_price) of purchases made after clicking on a link in SMS.

Audience Engagement

Displayed metricDescription
SentTotal number of sent SMS.
DeliveredTotal number of delivered SMS.
ClickedTotal number of clicked SMS.
UnsubscribedTotal number of SMS unsubscribes.
Delivery rateNumber of unique SMS that were delivered divided by the number of sent SMS.
Click rateNumber of unique SMS that were clicked divided by the number of sent SMS.
Unsubscribe rateNumber of unique SMS unsubscribes divided by the number of sent SMS.

Conversion Funnel

Displayed metricDescription
SentTotal number of sent SMS and percentage of the successfully sent SMS.
DeliveredTotal number of delivered SMS and percentage of the number of unique SMS that were delivered divided by the number of sent SMS.
ClickedTotal number of clicked SMS and percentage of the number of unique SMS that were clicked divided by the number of sent SMS.
PurchasedThe number of unique purchases within the 7-day click attribution window and percentage of the number of unique purchases within the 7-day click attribution window divided by the number of sent SMS.

Failed Sends and Deliveries

Displayed metricDescription
Failed sendsIt lists (and breaks into percentages) all the reasons why SMS failed to be sent.
Failed deliveriesIt lists (and breaks into percentages) all the reasons why SMS failed to be delivered.

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Predefined SMS Evaluation Dashboard

Bloomreach Engagement offers various predefined dashboards, and this evaluation is also available for SMS Campaigns. Read more about the SMS - Revenue - Campaign Evaluation template here and see how easy it is to work with predefined dashboards.

SMS Channel Performance

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All statistics are calculated by considering the 7-day click attribution window.

Displayed metricDescription
Total subscribersThe number of all customers with consent to receive SMS.
New subscribersThe number of unique customers who accepted the consent for the SMS category.
Responses ReceivedThe number of all incoming messages for SMS and MMS.
RevenueThe sum of values (total_price) of purchases made after clicking on a link in SMS for each campaign or automation.
DeliveredTotal number of delivered SMS
% Delivered - The number of SMS that were delivered divided by the number of sent SMS
ClickedTotal number of clicked SMS
% Clicked - The number of SMS that were clicked divided by the number of sent SMS
Unsubscribe rateThe number of SMS unsubscribes divided by the number of delivered SMS.

Revenue

Revenue

Revenue Metrics for Automations

Metrics for automationDescription
Revenue per messageThe sum of values (total_price) of purchases made after clicking on a link in SMS divided by the number of sent SMS.
RevenueThe sum of values (total_price) of purchases made after clicking on a link in the SMS.
Performance report drilled down by campaign_name1. Sent - Total number of sent SMS.
2. Delivered - Total number of delivered SMS.
3. Delivery rate - The number of SMS that was delivered divided by the number of sent SMS.
4. Clicked - Total number of clicked SMS.
5. Click rate - The number of SMS that was clicked divided by the number of sent SMS.

Revenue Metrics for Campaigns

Metrics for campaignsDescription
Revenue per messageThe sum of values (total_price) of purchases made after clicking on a link in SMS divided by the number of sent SMS
RevenueThe sum of values (total_price) of purchases made after clicking on a link in SMS
Performance report drilled down by campaign_name1. Sent - Total number of sent SMS.
2. Delivered - Total number of delivered SMS.
3. Delivery rate - The number of SMS that was delivered divided by the number of sent SMS.
4. Clicked - Total number of clicked SMS.
5. Click rate - The number of SMS that was clicked divided by the number of sent SMS.

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Predefined SMS Evaluation Dashboard

Bloomreach Engagement offers various predefined dashboards, and this evaluation is also available for SMS Campaigns. Read more about the [SMS] Channel Performance Evaluation here and see how easy it is to work with predefined dashboards.