Project performance

Project revenue dashboard assesses the overall performance of marketing activities. It provides a comprehensive overview of the revenue details from specific campaigns and channels throughout your entire project. It falls within the Performance dashboards.

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Important

Project performance is currently available in BETA version. To test this feature, contact your Customer Success Manager.

Project revenue dashboard

Follow these steps to access the dashboard:

1. Go to Overview> Project Performance.

2. The dashboard will display automatically generated insights from Bloomreach Engagements.
3. To customize the dashboard to fit your specific needs, learn how to modify it.
4. For a better understanding of the metrics on the dashboard, refer to the glossary.

Project revenue dashboard examples

Based on the metrics and definitions built in Project revenue dashboard, you can leverage the insights on the following situations:

1. Campaign effectiveness analysis

Assess your marketing campaigns by comparing Influenced revenue to Non-influenced revenue. This comparison reveals how much your campaigns contribute to overall revenue, providing insights into their effectiveness.

2. Channel performance optimization

To optimize your marketing budget, analyze Revenue per channel and Revenue share. This helps identify the most successful channels for driving revenue, allowing you to allocate resources efficiently.

3. Customer purchase behavior

Understand customer buying patterns by examining Purchases, Influenced purchases, and Non-influenced purchases. Analyzing these metrics reveals how marketing affects purchasing decisions, helping you refine engagement strategies.

4. Order value optimization

Increase customer spending by monitoring Average Order Value (AOV), Influenced AOV, and Non-influenced AOV. Tracking these metrics shows how marketing initiatives impact the average spend per order, guiding strategies to boost purchase values.

5. Inventory and sales strategy

Manage stock effectively by analyzing Units per purchase and Units per influenced purchase. This helps you gauge typical transaction volumes, ensuring inventory levels align with customer demand and marketing efforts.

6. Trend analysis and forecasting

For strategic planning, analyze trends in Revenue, Purchases, and AOV over time. Identifying patterns in these metrics allows you to forecast future sales performance and adjust your marketing strategies accordingly.