Project performance

This guide introduces you to the project revenue dashboard and explains how to use it to evaluate your marketing activity.

The project revenue dashboard evaluates marketing activity performance. It provides a topline overview of revenue details from specific campaigns and channels throughout your project. This dashboard is part of the Performance dashboards category.

Watch the video chapter on Project performance for a visual walkthrough.

Project revenue dashboard

Follow these steps to access the dashboard:

Go to Overview> Project Performance.

Project Performance dashboard overview in Bloomreach — The Project Performance dashboard accessible from the Overview menu.

The dashboard displays automatically generated insights from Bloomreach.
To customize the dashboard to fit your specific needs, learn how to modify it.
For a better understanding of the metrics on the dashboard, refer to the glossary.

Project revenue dashboard use cases

Based on the metrics and definitions built in the Project revenue dashboard, you can leverage the insights on the following situations:

Validate platform ROI

To validate platform ROI, analyze Revenue, Influenced Revenue, and Non-influenced Revenue. This helps assess the platform's financial impact, allowing for a comprehensive evaluation of its contribution.

Revenue, influenced revenue, and non-influenced revenue metrics panel — Validate platform ROI using revenue breakdown metrics.

Overall campaign effectiveness analysis

Assess your marketing campaigns by comparing Influenced revenue to Non-influenced revenue. This comparison reveals how much your campaigns contribute to overall revenue, providing insights into their effectiveness.

Channel performance optimization

To optimize your marketing budget, analyze Revenue per channel and Revenue share. This helps identify the most successful channels for driving revenue, allowing you to allocate resources efficiently.

Revenue per channel and revenue share breakdown chart — Channel performance view showing revenue distribution across marketing channels.

Order value optimization

Increase customer spending by monitoring Average order value (AOV), Influenced AOV, and Non-influenced AOV. Tracking these metrics shows how marketing initiatives impact the average spend per order, guiding strategies to boost purchase values.

AOV metrics panel for tracking the impact of marketing on purchase values.

Trend analysis and forecasting

For strategic planning, analyze trends in Revenue, Purchases, and AOV over time. Identifying patterns in these metrics allows you to forecast future sales performance and adjust your marketing strategies accordingly.