UTM parameters are customized tags that can be added to URLs. They do not change how the link works; they only provide you with useful information so you can analyze where your customers come from. They can be used both in Google Analytics and Bloomreach Engagement. Bloomreach Engagement automatically recognizes some UTM parameters from links as well as adds some to all the emails sent.
When a visitor comes to your website with UTM parameters present in the URL, Bloomreach Engagement JS SDK automatically parses (transforms) the following into attributes of the
More information on these attributes can be found in the System events article.
Other URL parameters are not parsed, but you can add more event attributes like these into
session_start by following our guide to tracking events.
Automatic UTMs for emails, SMS (using Campaign link shortener) and push notifications
When working with emails, SMS, and push notifications in Bloomreach Engagement, the following UTM tags are added to hyperlinks automatically:
For example, if you send an email with an email action node named "April newsletter" with a link to
https://bloomreach.com/, the final link will look like this:
You can define the predefined UTM parameters that will always be automatically used during campaign execution within
Project Settings > Campaigns > General > General campaign settings > **Default URL parameters**
Each UTM parameter can be set either for all channels or just for particular channel/s.
Predefined UTM parameters for all channels or the particular channel will be then automatically populated within the scenario nodes or email/SMS campaigns modules in
Settings -> Link Transformation set to Auto.
Single UTM parameter can be specified only one time for each channel.
You can also define your own values for the UTM parameters directly in campaign
Settings -> Link transformation set to Manual.
If you want to add other UTM parameters, which Bloomreach Engagement does not add by default, you can do so by directly modifying the links within your campaign. For example, to add
utm_id, you can write your link like this:
The automatic UTM parameters will then be added to this link automatically, keeping your custom UTM tag as well.
Using UTM parameters alone is not enough to be able to analyze them successfully. Here are a few tips that can help you use them effectively:
- Be consistent in naming (have a guideline to be shared within the team) - do not use different terms in different campaigns to prevent duplicates (e.g., fb, facebook, etc...).
- Use dashes instead of underscores, percentages, and plus scores - This helps different browsers and search engines recognize the words.
- Use only lowercase - when analyzing, the terms are case-sensitive, and it prevents having different duplicates.
- Use simple, easy-to-read naming - do not use an internal numbering system or other terms that are not obvious.
- Each parameter should provide different but useful information - e.g., when you already use NL03052017 as a campaign name, it is not necessary to put newsletter into utm_source.
- Campaign Source – The platform (or vendor) where the traffic originates, like Facebook, Google, etc.
- Campaign Medium – You can use this to identify mediums like Cost Per Click (CPC), social media, email, SMS, affiliate, or QR code. This can be used to, for example, differentiate links from paid traffic, profile info links, posts on wall, etc.
- Campaign Term – You will use this mainly for tracking your keywords during a paid Ads campaign.
- Campaign Content – If you are A/B testing ads, then this is a useful metric that passes details about your ad. You can also use it to differentiate links that point to the same URL, e.g., from a picture, from a text link, from a button, etc. If there are multiple links with the same URL, they should each have a different UTM parameter.
- Campaign Name – This is just to identify your campaign, like your website or specific product promotion, the date of the newsletter, etc.
|Category||Campaign||UTM Medium||UTM Source||UTM Campaign|
Event Driven campaign
A/B (default: A)
Flash sale campaign
- The maximum size of one UTM parameter is 200 characters.
Updated 6 days ago