Send modes in Campaign agent
The Campaign agent supports 3 send modes that control when your email reaches its audience. You choose the mode through your prompt—Campaign agent detects your intent and reflects it in the campaign brief before building anything.
All 3 modes apply to email only.
Send modes
Send now
Send now fires the campaign immediately after you publish. The audience is built at the moment of sending, not when you publish. Use this for time-sensitive sends—a flash sale, a same-day announcement, or a one-time message to a current segment.
On date
On date schedules the campaign to fire at a specific date and time. The audience is built at that moment, not when you publish. Use this when you know the send moment in advance—for example, a promotional email going out next Friday at 9 AM.
Repeat
Repeat fires the campaign on a recurring schedule. You define the cadence (daily, weekly, or monthly), the specific day and time, and an end condition—a date, a send count, or indefinitely. Each firing rebuilds the audience from scratch, so the send always reflects your current customer data. Use this for newsletters or regular brand sends on a fixed rhythm.
How Campaign agent detects your intent
You don't need to name the mode explicitly. The agent reads your prompt and infers the send mode from it.
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"Send a 25% off promo to all VIPs now" → Send now
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"Send a 25% off promo to all VIPs on Friday at 9 AM" → On date
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"Send our weekly newsletter to all subscribers every Friday at 9 AM" → Repeat
When your intent is ambiguous—for example, "send a welcome email to new VIPs" could mean a one-time send to current VIPs or an ongoing flow triggered as new VIPs join. The agent asks you to confirm before proceeding.
What the brief shows you
Send mode is the first labeled field in the campaign brief, before audience, content, and settings. Knowing the send mode upfront helps you catch mismatches before the campaign is built.
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For Send now and On date, the brief shows a single send moment.
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For Repeat, the brief shows the schedule and end condition together — for example, "every Friday at 09:00, indefinitely."
You can edit the send mode and schedule through conversation before publishing. For example: "Make this Saturday instead" or "Change this to a weekly repeat."
What happens after you publish
Send now: The campaign fires immediately. You can stop it after publishing, but the stop isn't instant. A small number of messages already in progress may still be delivered, and anything already handed to the email provider can't be recalled. Stopping cancels any queued sends that haven't gone out yet.
On date: The campaign activates at the scheduled date and time. You can stop it any time before the scheduled date and no emails will be sent. Editing the send after publication isn't currently supported.
Repeat: The campaign activates and fires per the schedule you set. Each firing rebuilds the audience from scratch. You can stop it at any time. The stop isn't instant—a small number of messages already in progress may still be delivered, and anything already handed to the email provider can't be recalled. Stopping cancels any queued sends that haven't gone out yet. Editing between firings isn't currently supported.
Personalization still applies
Choosing a one-time or scheduled send mode doesn't mean sending a static mass email. The agent's existing personalization—recommendation engines, Jinja-driven content blocks, audience-aware copy—applies regardless of send mode. The mode controls when the email goes out.