The Bloomreach Engagement platform contains several useful tools collectively called analyses. The main purpose of these tools is to allow you to effectively manage your data. Not only do they allow you to gather new insights into the behaviour of your customers, but they also help in presenting your findings by transforming raw data into comprehensible data structures.

The analytics can be found by clicking on the Analyses section located on the menu in the Bloomreach Engagement web application.

By clicking on the button highlighted in red the analytics menu will appear.

Analytics currently available at Bloomreach Engagement

Tool	What does the tool do?	When can it be useful?
1. Dashboards	Displays key metrics and trends.	Present your most important data in one place.
2. Trends	Plots occurrence of a given event on a timeline.	Visualise the frequency of events.
3. Funnels	Plots the number of customers successfully reaching an event from a sequence of events.	Observe the step by step journey of a customer towards a specific outcome.
4. Reports	Summarise your data on a grid table by a custom metric.	Visualise important relations in your data.
5. Retentions	Display a table view of timeline of occurrence of an event happening after an anchor event had already happened.	Provide insight into how often do customers return to interact with your business.
6. Segmentations	Displays a chart graph of specified subgroups of customers.	Group customers on the basis of their attributes and behaviour.
7. Flows	Displays a map of the possible journeys that a customer can take.	Describe how customers navigate your website.
8. Geo Analyses	Displays a map of locations where a given event has occurred.	Provides insight into the geographical distribution of your customer base.
9. Predictions	Evaluates customer's behaviour using artificial intelligence.	Predict the behaviour of your customers.
10. SQL Reports	Displays reports that are using data from 3rd party data sources written in SQL query or visual mode.	Show the results where your report uses the external data.

To find out more about specific analytical tools, please visit their dedicated page in the subsections.