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The ultimate omnichannel marketing solution that includes all your best marketing channels, customer data, AI, and advanced analytics.

Features

Personalized Emails

Feature	Description
Personalized Triggered Emails & Campaigns	Create tailored messages based on customers' specific data and communicate with your audience on an individual level to send relevant email campaigns to your targeted audience.
Email Sign-up Units	Accelerate the growth of your email subscriber list by capturing customer data across devices on desktop or mobile.
Email Testing & Inbox Preview	Ensure your email campaigns are optimized for success with email testing, a powerful method to identify and fix potential issues before sending to your subscribers.
IP Warm-up & Deliverability Support	Achieve better email deliverability with our bulletproof tips and avoid being marked as spam with IP warm-up, a proven method to gradually increase email sending volume and establish a positive reputation with email service providers.
Transactional Email	Deliver timely and personalized communications with your customers and increase engagement with a powerful tool that automatically sends order confirmations, shipping updates, and other relevant information.

Personalized SMS & Mobile Messaging

Feature	Description
Personalized SMS /MMS	Run SMS and MMS campaigns to allow one-to-one communication with your customers. You will use a user-friendly editor and optional Jinja personalization.
Personalized WhatsApp	Engage your customers using personalized and automated Whatsapp messaging.
SMS Sign-up Units with TCPA List Validation	Accelerate the growth of your SMS subscriber list by capturing phone numbers across devices on desktop or mobile. TCPA List Validation helps you to follow the US market regulations and stay compliant when running SMS and MMS campaigns.
Keyword Response	Keyword auto-response allows your customers to automatically trigger a response or an action when they reply with a pre-configured keyword.
Offline Text-to-join	Two-way messaging and Keywords Auto Responses allow your customers to reply directly to your text messages and join your subscription list just with the keyword "JOIN".
Branded Link Shortener	Link shortener automatically replaces all hyperlinks in the text of the campaign with its shortened version to decrease the number of characters in your SMS campaigns.
Contact Card Creator	Share your business name, number, logo, and more effortlessly with your SMS subscribers so they can easily save this information to their personal contact list.
TCPA List Validation	TCPA List Validation helps you to follow the US market regulations and stay compliant when running SMS and MMS campaigns.
Silent Hours	Use Silent hours to temporarily pause the sending of your campaigns to the customer during times when you do not want to disturb them, such as at night or on a Sunday.
Transactional SMS	This method allows you to trigger Transactional SMS from our API and send them through Bloomreach Engagement.

Web Personalization

Feature	Description
Real-time Personalized Weblayers	Transform your website with personalized banners that can be shown on specified pages of your website to a specified audience to drive engagement and conversion.
Zero-Party Data Collection	Collect customer data in real time and deliver on demand for both privacy and personalization - all without data from other parties.
Web Optimization & A/B Testing	Maximize your website's potential with a powerful combination of tools that allows you to test different versions of your website, identify areas for improvement, and optimize your website.
Server-side Testing & Personalization	Managed endpoints return personalized HTTP responses in a format defined by you, allowing you to truly personalize customer experience on any third-party application or channel.

App Personalization

Feature	Description
Mobile Push	Deliver targeted and relevant messages to your customers, improving user retention and driving conversions.
In-app Messaging	Communicate with your customers during their journey and guide them to take action, providing a seamless experience.
App Inbox	Simplify and streamline your mobile app messaging with this centralized location for users to view and manage all their app notifications and messages.
In-app Content blocks	Display campaigns within your mobile applications that seamlessly blend with the overall app design, and enrich the user experience without being overly intrusive.

Ad Optimization

Feature	Description
Facebook/Instagram Ads	Boost your business with Facebook/Instagram Ads by targeting lookalike customers or re-engaging past visitors who have not browsed your website recently.
Google Ads	Re-engage previous visitors of your online store with tailored Google ads and personalized messages, strengthening customer connections and recapturing their attention.
Snapchat Ads	Optimize your marketing campaigns with Snapchat Ads, targeting customers who have interacted with your business and using automated tactics and tailored customer lists to enhance your reach and engagement.
Adform Ads	Elevate your marketing with Adform Ads, leveraging Bloomreach Engagement data for targeted audiences and unified messaging across email, SMS, and Adform channels, driving precise, data-driven remarketing campaigns.
TikTok Ads	Tap into the power of TikTok's engaged user base, reach a wider audience, and enhance the effectiveness of your advertising campaigns with the TikTok Ads integration. It allows you to efficiently manage your audiences, seamlessly stream or delete customer data, and take full advantage of TikTok Ad Audiences without leaving the Bloomreach Engagement platform.
Facebook Conversions API	Maximize the accuracy and effectiveness of your Facebook ad campaigns by tracking and measuring customer actions on your website, providing valuable insights.

Loomi AI

Feature	Description
AI Optimal Send Time (Email & SMS)	Make predictions about the time your customers are most likely to interact with your campaign. Our AI calculations are made based on the past behavior of your customers.
Recommendations (Popular Right Now, New Items, More like this, Filter-based, Customers Also Bought/Viewed, Personalized Recommendations, Textual Similarity, Advanced Engine to Combine Models)	Deliver personalized and relevant content to customers at every step of their journey with product recommendations that are based on automatic analyses of customer behavior.
Predictions (Purchase, Churn, Open Email, In-Session, Custom)	Streamline your predictive analytics workflows with pre-built models and algorithms for common use cases, reducing the time and resources needed for implementation.
Autosegments	Uncovers hidden opportunities by automatically generating high-value segments. Using AI to find unique combinations of customer properties and metrics, Autosegments remove the effort needed to analyze data and build hyper-targeted segments manually.
Contextual Personalization (Weblayers, Email Campaigns, Scenarios)	Contextual personalization is a Loomi AI powered personalization engine that automatically analyzes and understands the unique contexts of each customer to serve the most compelling content based on their historical interaction.
AI Content Generator	Create excellent marketing copywriting content directly in the campaign editor with Loomi AI.
Loomi Analytics Assistant	Generate analysis (report, funnel, trend, segmentation) and definition (metrics, aggregate, running aggregates, and expressions) by asking questions or sending requests in human language and get insights from data without a hours building it.

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Customers who purchased the Enterprise package before July 8 2024 might have limited access to Loomi Premium features. For more information reach out to your Account Manager.

Real-time Data & Analytics

Feature	Description
Single Customer View & Audience Builder	Single customer view collects all relevant information in one place, including your customer historical data, interactions updated in real-time, and predicted future behavior — in a way that is intuitive and easy to take action on.
Real-time Granular Segmentation	Target your customers strategically by dividing them into smaller groups based on a shared characteristic.
Real-time Event Tracking	The platform is capable of data processing and execution in less than a second, so all of your customer segments and campaigns will adapt immediately.
Data Retention Control (Data Minimization )	Control your client data with our Bloomreach Engagement features to stay in compliance with GDPR and data protection.
1st party cookie tracking solutions	Mitigate the impact of various tracking limitations imposed by browsers and sustain consistent tracking of anonymous users using 1st party server-side cookies.
Real-time Analytics & Data Insights	Manage your data and gather useful insights into your customer behavior with the Bloomreach Engagement Analyses tools.
Dashboards , Custom Reporting & Metrics	Dashboards allow you to see all the key metrics and trends about your business in a single place. Create custom Reports and summarise important metrics, such as the total revenue, the number of buyers, or the conversion rate in grid tables.
Webhooks & Bloomreach Omniconnect	Webhooks communicate with different services via APIs and enable you to send automated messages or retrieve data from third-party tools. Omniconnect lets you connect and manage integrations with any third-party platform without deep coding knowledge.
3rd Party Integrations	Integrate your project with virtually any third-party application.
SQL Reports	Create the report based on data from 3rd party data sources that are written in SQL query or visual mode.
Imports	Import data to your project from sources outside of Bloomreach Engagement.
Custom SSO	Our enhanced Single Sign-On (SSO) feature can control user roles through identity providers like Azure Active Directory and Okta. Additionally, the process of automatically creating users has been streamlined, eliminating the need for invitation emails.

Journey Orchestration & Campaigns

Feature	Description
Drag-&-drop Journey Orchestration (Scenarios )	Scenarios allow you to interact with the right blend of channels, such as email and SMS for each customer and deliver relevant and consistent experience.
Journey Simulation (Scenarios - Test & Preview )	Dry-run the campaign as if it was executed immediately, taking into consideration all policies, A/B splits, unsubscribes, and other aspects, and see how your campaign will affect your customers and in what numbers.
Smart Frequency Policy	Ensure your customers don’t get overloaded by your campaigns. Set generic frequency rules for the entire audience or intelligently limit the number of campaigns by dynamically adapting to the customer's level of interactions and engagement.
Campaign Calendar	Plan your campaigns even more effectively by having all the needed tools in one place - plan, design, test, execute and evaluate your campaigns in the Campaign Calendar.
Browser Push	Engage with your customers through push notifications in different browsers.
Vouchers	Send your customers voucher codes to incentivize purchases and increase customer loyalty.
Surveys	Easily create surveys that can be sent to customers using unique links and collect feedback to understand your target audience.
Tag Manager	Tag Manager houses all predefined presets as well as custom tags that can be inserted into a webpage and allow customer personalization and custom tracking.
Centralized Consent Management	Manage your subscription policies and track any changes to consent for every customer.
Google SSO	Manage access and keep only active users via a centralized identity.
Security and Compliance Support	Bloomreach Engagement provides a comprehensive set of security features to ensure that your customer data remains safe.
API Triggers for Scenarios	Send personalized communications to targeted groups of customers based on external "world" events like a sports team winning, an article published, a freak weather event, a back-in-stock product, and more. Trigger one or more scenarios with just a single API call while also managing to filter the right audience and personalize the messages.
Big Query	Flexible, secure, and scalable infrastructure to house your data in an Engagement-like structure, frequent data updates ensure that your data is always available on demand for custom analytics using your own BI tools.
Exports	Export raw (CSV or JSON) data from Bloomreach Engagement in a custom-defined structure to any file storage via any of the existing file storage integrations (SFTP), (Google Cloud Storage) or Azure Storage.
Visual Drag & Drop Email Builder , HTML Editor , Test & Preview	Build your email without any advanced coding know-how using the Visual Builder's simple drag-and-drop workflow, or using an HTML editor, the ultimate tool for designing, editing, and publishing your website code.
A/B Testing With Automatic Winner Distribution	Test a smaller sample group and then send the winning variant to the rest of the customers automatically.
Dynamic Content & Personalization	More advanced features that help you optimize your emails for the best possible performance and tailor them to your recipients.
Asset Library & Pre-built Templates	Create a template from scratch or start off with a predefined template from an up-to-date curated library.