Customer Data Engine Package

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Learn about the Customer Data Engine - a package you get with every one of the main six packages!

Features

FeaturesDescription
Single Marketing View of CustomerSingle customer view collects all relevant information in one place, including your customer historical data, interactions updated in real-time, and predicted future behavior โ€” in a way that is intuitive and easy to take action on.
Omnichannel Journey Orchestration (Scenarios)Scenarios allow you to interact with the right blend of channels, such as email and SMS, for each customer and deliver relevant and consistent experiences.
Real-time Campaign Simulator (Scenarios - Test & Preview)Dry-run the campaign as if it was executed immediately, taking into consideration all policies, A/B splits, unsubscribes, and other aspects, and see how your campaign will affect your customers and in what numbers.
Real-time Event TrackingThe platform is capable of data processing and execution in less than a second, so all of your customer segments and campaigns will adapt immediately.
Data Retention Control (Data Minimization)Control your client data with our Bloomreach Engagement features to stay in compliance with GDPR and data protection.
1st party cookie tracking solutionsMitigate the impact of various tracking limitations imposed by browsers and sustain consistent tracking of anonymous users using 1st party server-side cookies.
Real-time Analytics & Data ExplorationManage your data and gather useful insights into your customer behavior with the Bloomreach Engagement Analyses tools.
Custom Reporting & MetricsCreate custom Reports and summarise important metrics, such as the total revenue, the number of buyers, or the conversion rate in grid tables.
3rd Party IntegrationsIntegrate your project with virtually any third-party application.
WebhooksWebhooks communicate with different services via APIs and enable you to send automated messages or retrieve data from third-party tools.
Security and Compliance SupportBloomreach Engagement provides a comprehensive set of security features to ensure that your customer data remains safe.
Centralized Consent ManagementManage your subscription policies and track any changes to consent for every customer.
Rule-based Recommendations (trending, new, filter-based)Deliver personalized and relevant content to customers at every step of their journey with product recommendations that are based on automatic analyses of customer behavior.
Web PushEngage with your customers through push notifications in different browsers.
SQL ReportsCreate the report based on data from 3rd party data sources that are written in SQL query or visual mode.
VouchersSend your customers voucher codes to incentivize purchases and increase customer loyalty.
ImportsImport data to your project from sources outside of Bloomreach Engagement.
SurveysEasily create surveys that can be sent to customers using unique links and collect feedback to understand your target audience.
Google SSOManage access and keep only active users via a centralized identity.
Tag ManagerTag Manager houses all predefined presets as well as custom tags that can be inserted into a webpage and allow customer personalization and custom tracking.