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Reduce CAC on ad platforms like Facebook, Google, Instagram, and Snapchat with better visibility into historical and predicted user behavior.
| Feature | Description |
|---|
| Facebook/Instagram Ads | Boost your business with Facebook/Instagram Ads by targeting lookalike customers or re-engaging past visitors who haven't browsed your website recently. |
| Google Ads | Display tailored Google ads to users who previously visited your online store, now browsing elsewhere. Strengthen customer connections with personalized messages designed to re-engage and captivate their attention. |
| Snapchat Ads | Enhance your reach with Snapchat Ads, targeting customers who have previously interacted with your business. Optimize your marketing campaigns with automated tactics and continuously refreshed customer lists tailored to their activity. |
| Adform Ads | Elevate your marketing with Adform Ads, leveraging Bloomreach Engagement data for targeted audiences and unified messaging across email, SMS, and Adform channels, driving precise, data-driven remarketing campaigns. |
| TikTok Ads | Tap into the power of TikTok's engaged user base, reach a wider audience, and enhance the effectiveness of your advertising campaigns with the TikTok Ads integration. It allows you to efficiently manage your audiences, seamlessly stream or delete customer data, and take full advantage of TikTok Ad Audiences without leaving the Bloomreach Engagement platform. |
| Facebook Leads Ads | Drive lead generation campaigns with Facebook/Instagram Lead Ads, enabling potential customers to express interest in your product by filling out a customizable form within the ad. Advanced segmentation, personalized outreach capabilities, and enriched customer data improve omnichannel personalization. |
| Facebook Conversions API | Elevate your Facebook Ads campaigns by directly sending key events such as purchases and leads to Facebook. |
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This package is further powered by our Customer Data Engine and Loomi AI. Learn about their features below.
| Feature | Description |
|---|
| Single Customer View & Audience Builder | Single customer view collects all relevant information in one place, including your customer historical data, interactions updated in real-time, and predicted future behavior — in a way that is intuitive and easy to take action on. |
| Real-time Segmentation | Target your customers strategically by dividing them into smaller groups based on a shared characteristic. |
| Real-time Event Tracking | The platform is capable of data processing and execution in less than a second, so all of your customer segments and campaigns will adapt immediately. |
| Data Retention Control (Data Minimization) | Control your client data with our Bloomreach Engagement features to stay in compliance with GDPR and data protection. |
| 1st party cookie tracking solutions | Mitigate the impact of various tracking limitations imposed by browsers and sustain consistent tracking of anonymous users using 1st party server-side cookies. |
| Real-time Analytics & Data Insights | Manage your data and gather useful insights into your customer behavior with the Bloomreach Engagement Analyses tools. |
| Dashboards, Custom Reporting & Metrics | Dashboards allow you to see all the key metrics and trends about your business in a single place. Create custom Reports and summarise important metrics, such as the total revenue, the number of buyers, or the conversion rate in grid tables. |
| Webhooks & Bloomreach Omniconnect | Webhooks communicate with different services via APIs and enable you to send automated messages or retrieve data from third-party tools. Omniconnect lets you connect and manage integrations with any third-party platform without deep coding knowledge. |
| 3rd Party Integrations | Integrate your project with virtually any third-party application. |
| SQL Reports | Create the report based on data from 3rd party data sources that are written in SQL query or visual mode. |
| Imports | Import data to your project from sources outside of Bloomreach Engagement. |
| Custom SSO | Our enhanced Single Sign-On (SSO) feature can control user roles through identity providers like Azure Active Directory and Okta. Additionally, the process of automatically creating users has been streamlined, eliminating the need for invitation emails. |
| Feature | Description |
|---|
| Drag-&-drop Journey Orchestration (Scenarios ) | Scenarios allow you to interact with the right blend of channels, such as email and SMS, for each customer and deliver relevant and consistent experiences. |
| Journey Simulation(Scenarios - Test & Preview ) | Dry-run the campaign as if it was executed immediately, taking into consideration all policies, A/B splits, unsubscribes, and other aspects, and see how your campaign will affect your customers and in what numbers. |
| Smart Frequency Policy | Ensure your customers don’t get overloaded by your campaigns. Set generic frequency rules for the entire audience or intelligently limit the number of campaigns by dynamically adapting to the customer's level of interactions and engagement. |
| Campaign Calendar | Plan your campaigns even more effectively by having all the needed tools in one place - plan, design, test, execute and evaluate your campaigns in the Campaign Calendar. |
| Browser Push | Engage with your customers through push notifications in different browsers. |
| Vouchers | Send your customers voucher codes to incentivize purchases and increase customer loyalty. |
| Surveys | Easily create surveys that can be sent to customers using unique links and collect feedback to understand your target audience. |
| Tag Manager | Tag Manager houses all predefined presets as well as custom tags that can be inserted into a webpage and allow customer personalization and custom tracking. |
| Centralized Consent Management | Manage your subscription policies and track any changes to consent for every customer. |
| Google SSO | Manage access and keep only active users via a centralized identity. |
| Security and Compliance Support | Bloomreach Engagement provides a comprehensive set of security features to ensure that your customer data remains safe. |
| API Triggers for Scenarios | Send personalized communications to targeted groups of customers based on external "world" events like a sports team winning, an article published, a freak weather event, a back-in-stock product, and more. Trigger one or more scenarios with just a single API call while also managing to filter the right audience and personalize the messages. |
| Feature | Description |
|---|
| AI Optimal Send Time (Email & SMS) | Make predictions about the time your customers are most likely to interact with your campaign. Our AI calculations are made based on the past behavior of your customers. |
| Recommendations (Popular Right Now, New Items, More like this, Filter-based, Customers Also Bought/Viewed, Personalized Recommendations, Textual Similarity, Advanced Engine to Combine Models) | Deliver personalized and relevant content to customers at every step of their journey with product recommendations that are based on automatic analyses of customer behavior. |
Add extra features to your package and make the most of the Bloomreach Engagement capabilities.
| Feature | Description |
|---|
| Predictions (Purchase, Churn, Open Email, In-Session, Custom) | Use our AI powered advanced feature which uses machine learning models to predict customer behavior to choose the right campaign for a particular part of your audience to maximize your conversion rates. |
| Autosegments | Uncovers hidden opportunities by automatically generating high-value segments. Using AI to find unique combinations of customer properties and metrics, Autosegments remove the effort needed to analyze data and build hyper-targeted segments manually. |
| Feature | Description |
|---|
| Contextual Personalization (Weblayers, Email Campaigns, Scenarios) | Contextual personalization is a Loomi AI powered personalization engine that automatically analyzes and understands the unique contexts of each customer to serve the most compelling content based on their historical interaction. |
| Weblayer Variants Generator | Show personalized banners on specified pages of your website to a specified audience and drive engagement and conversion. |
| AI Content Generator | Create excellent marketing copywriting content directly in the campaign editor with Loomi AI. |
| Loomi Analytics Assistant | Generate analysis (report, funnel, trend, segmentation) and definition (metrics, aggregate, running aggregates, and expressions) by asking questions or sending requests in human language and get insights from data without a hours building it. |
| Feature | Description |
|---|
| Big Query | Flexible, secure, and scalable infrastructure to house your data in an Engagement-like structure, frequent data updates ensure that your data is always available on demand for custom analytics using your own BI tools. |
| Exports | Export raw (CSV or JSON) data from Bloomreach Engagement in a custom-defined structure to any file storage via any of the existing file storage integrations (SFTP), (Google Cloud Storage) or Azure Storage. |
