Web & App Personalization Package


On-site personalization and A/B testing with add-on in-app personalization - all are powered by real-time, first-party data for the fastest ROI on the market.

Who is this for?

  • Marketers
  • eCommerce professionals
  • Digital teams
  • Merchandisers
  • Developers


Real-time Personalized WeblayersDrive engagement and conversion with Weblayers, personalized banners that can be shown on specified pages of your website to a specified audience.
Zero Party Data Collection (Weblayers)Collect customer data in real-time and deliver on the demand for both privacy and personalization - all without data from other parties.
Web Optimization & A/B Testing (Experiments)Experiments (also known as web optimization) allow you to make changes to your website using a simple visual editor and switch between variants of your modifications to compare their performance.
Real-time Granular SegmentationDivide customers into smaller groups based on common characteristics or activities and display them personalized web layers and app notifications.
WYSIWYG & JS/HTML/CSS EditorDesign weblayers in the intuitive "What-you-see-is-what-you-get" visual editor or by changing the code JS/HTML/CSS code directly.
Weblayer TemplatesSelect one of our new predefined templates when creating a new weblayer. Templates are great starting points for your campaigns or special seasonal events like Black Friday.
Server-side Testing & Personalization (Managed Endpoints)Managed endpoints return personalized HTTP responses in a format defined by you and so suit your needs the best. They allow you to truly personalize the customer experience on any third-party application or channel.
Analytics & Evaluation DashboardsUse Dashboards for analyses and evaluation of relevant data and see all the key metrics and trends about your business in a single place.


The Web & App Personalization package also includes add-ons:

Mobile App Add-onInclude mobile strategy as a significant part of your marketing strategy as an additional channel providing a competitive edge by sending engaging, personalized push notifications to your customers with the help of:
Personalized Mobile Push
Customizable In-app Messages + Templates
Testing & Live Preview
Visual and [HTML Editor](HTML Builder)
Silent Push Notifications
A/B Testing
APP Inbox
AI UpgradeProvide truly personalized and relevant content to your customers at every step of their journey with:
Contextual Personalization for Scenarios (coming soon)
AI-based Product Recommendations
Pre-built Predictions
Custom Prediction Models
Security UpgradeManage access of internal users through centralized identity management with Single Sign-On (SSO) authentication method.
Big QueryFlexible, secure, and scalable infrastructure to house your data in an Engagement-like structure, frequent data updates ensure that your data is always available on demand for custom analytics using your own BI tools.
ExportsExport raw (CSV or JSON) data from Bloomreach Engagement in a custom-defined structure to any file storage via any of the existing file storage integrations (SFTP), (Google Cloud Storage) or Azure Storage.

Customer Data Engine

This package is further powered by a Customer Data Engine. Learn about the features included in the Customer Data Engine here.