Email Marketing package

The email marketing package is crafted to boost personalized customer communication, from sign-up to repeat purchases. It combines essential features with advanced tools to help businesses send fewer emails while achieving better engagement and revenue.

How the Email Marketing package works

The package has two main components and one additional:

Email channel features
Data Engine platform & Loomi AI standard
Add-on features – available as package upgrades

Email channel features

Feature	Description
Personalized triggered emails & campaigns	Create tailored messages based on customers' specific data and communicate with your audience on an individual level to send relevant email campaigns to your targeted audience.
Personalized Email Sign-up Units (Weblayers)	Accelerate the growth of your email subscriber list by capturing customer data across devices on desktop or mobile.
Visual Drag & Drop email builder, HTML builder, Test & Preview	Build your email without any advanced coding know-how using the Visual Builder's simple drag-and-drop workflow, or using an HTML editor, the ultimate tool for designing, editing, and publishing your website code.
A/B testing with automatic winner distribution	Test a smaller sample group and then send the winning variant to the rest of the customers automatically.
Dynamic Content & Personalization	More advanced features that help you optimize your emails for the best possible performance and tailor them to your recipients.
Asset Library & Pre-built email templates	Create a template from scratch or start off with a predefined template from an up-to-date curated library.
Email testing & Inbox preview	Ensure your email campaigns are optimized for success with email testing, a powerful method to identify and fix potential issues before sending to your subscribers.
IP warm-up & Deliverability support	Improve email deliverability with our bulletproof tips and avoid being marked as spam with IP warm-up, a proven method to gradually increase email sending volume and establish a positive reputation with email service providers.
Analytics & Campaign Performance Dashboards	Gain valuable insights with analytics tools, allowing you to track important metrics and make data-driven decisions to optimize the user experience and achieve your business goals.
Email heat maps	Visualize user behavior and identify opportunities to optimize your website by tracking clicks, scrolls, and other interactions.
Transactional Email API	Trigger personalized transactional emails through Bloomreach Engagement by sending API requests that use your templates or raw HTML and specify recipients and campaign details.
Transactional Email Fallback (High Availability)	Specify two email service providers in your API call to automatically send transactional emails via the second provider if the first fails.

Data Engine and Loomi AI Standard features

Refer to the Customer Data Engine package for more details on the individual features.

Add-on features

Enhance your package with add-on features to maximize Bloomreach Engagement capabilities. This includes Loomi AI Premium and Additional features.