Product discovery in Clarity

This article describes the two product search options available in Clarity.

What is product discovery in Clarity

When Clarity identifies search intent in a customer query, it calls your chosen product search engine to find matching products. You can pick either Clarity's native search or Bloomreach Discovery Search. Clarity uses your selected search engine for all queries. Both options deliver accurate product results based on shopper needs, each with unique benefits.

Product discovery options

Clarity Search

Overview

Clarity Search is a vector-based search engine that understands semantic meaning rather than just matching keywords.

Clarity automatically digests your product feed by vectorizing it into a product vector database. This powers semantic search capabilities without additional configurations.

Availability

Default search available for all Clarity customers.

Key benefits

• Semantic understanding: Vector search that interprets shopper intent beyond exact keyword matches.
• Basic merchandising: Supports product boosting to re-rank items based on preference rules.
• Popularity-based insights: Clarity Search can use behavioral data to confidently answer trending and bestseller queries, helping shoppers discover what others are buying or viewing.

When to choose Clarity Search

You want AI-optimized search with minimal merchandising adjustments. Ideal option when you need search accuracy with simple product boosting controls. If you’re looking for an industry-leading search engine or advanced merchandising capabilities, consider Discovery Search instead for a comprehensive search and merchandising solution.

Discovery Search

Overview

Discovery Search helps bring your merchandising rules from Bloomreach Discovery into Clarity. This option is available only for Discovery customers and maintains your configured merchandising customizations.

Availability

Only available to customers who purchased Bloomreach Discovery.

Key benefits

• Advanced merchandising: Maintains complex rules and customizations from Discovery.
• Rule consistency: Applies the same merchandising logic across Discovery and Clarity experiences.

When to choose Discovery Search

You need advanced merchandising capabilities or want consistent search behavior across your Discovery implementation and Clarity. Ideal option when you've invested in complex merchandising rules that should apply to all search experiences across the site, from your search bar to the Clarity conversational experience.