Product discovery in Conversational agent

This article introduces product discovery in Conversational agent with Search.

What is product discovery in Conversational agent

When Conversational agent identifies search intent in a shopper query, it calls a product search engine to find relevant products. While Conversational agent includes a default search engine, it seamlessly integrates with Search to offer superior results and advanced merchandising capabilities.

Using Search with Conversational agent

Search is an AI-powered commerce-optimized engine that delivers highly personalized, fast, and relevant product search experiences while offering rich merchandising control.

When you use Search with Conversational agent, you get the full suite of Search’s product search capabilities for conversational product discovery. To help shoppers find products, Conversational agent retrieves product search results from Search and applies relevance filtering based on the conversational context to deliver the most relevant products for the shopper’s needs.

Note: Search is only available to customers who purchased the full product.

Search benefits

Using Search with Conversational agent brings several advantages:

• Advanced merchandising controls: Implement complex strategies with product ranking controls, custom rules, and precise result tuning.
• Best-in-class search results: Industry-leading search recognized by Gartner.
• Consistent experience: Using Search with Conversational agent enables conversational product discovery to surface similar product results as the search page, ensuring consistent results across all touchpoints.